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Event starts in:
58

days :

3

: hours :

48

minutes

1

until ticket prices increase

June 17 & 18, 2026
Grand Hyatt Seattle
721 Pine Street
Seattle

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What's on
Main stage
Networking
Workshops
Training: Get certified
June 17
June 18
June 17
June 17
08:00
Networking
Networking breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
The evolution of the modern buyer: AI, research, and the death of the old funnel
Peter Gillon, Head of AI Platform Product Marketing, Zendesk
See the details
09:45
Main stage
Messaging architecture: How to scale narrative across products and segments
Krista Glantschnig, Director of Product Marketing, Rimini Street
See the details
10:15
Main stage
Why my lead engineer hates ‘RAG’ - and what that taught me about positioning our product
Emily Johnson, Executive Director - Go-to-Market & Product Marketing, Lighthouse
See the details
10:45
Networking
Coffee break
See the details
11:15
Main stage
Networking roundtables: Defining the PMM advantage
See the details
12:00
Main stage
Cross-functional collaboration in the age of AI: The human advantage that technology can’t replace
Sanjay Kidambi, Senior Director of Solution Marketing, Infor
See the details
12:30
Networking
Lunch break
See the details
13:30
Main stage
Thematic Panel - Owning the engine: PMM’s role in modern GTM strategy
Indree Moonesinghe, Director of Product Marketing, FOX
Elisabeth Michaud, Director of Core Product Marketing, Highspot
Sunaina Abdul Salah, Head of Product Marketing, Data Portfolio, AWS
See the details
14:15
Main stage
From guesswork to growth: Building a win/loss program that actually changes outcomes
Dawn Shrum, Senior Director of Product Marketing & Brand, PayIt
See the details
14:45
Main stage
Stop chatting. Start building.
Abid Chaudhry, Director, Product Marketing, ServiceNow
See the details
15:15
Networking
Coffee break
See the details
15:45
Main stage
From product to platform: Pricing, packaging, and the GTM transition
Michele Leung, Vice President of Product & Growth Marketing, Contrast Security
See the details
17:00
Main stage
Chairperson closing remarks
See the details
17:00
Networking
Happy hour sponsored by Shep Films
See the details
June 18
08:00
Networking
Networking breakfast and registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
To pivot or to persist - Fixing GTM in motion
See the details
09:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Katie Miller, Former Director of Developer Marketing, Slack
See the details
10:30
Networking
Coffee break
See the details
11:00
Main stage
Selling AI to skeptics: Winning trust in an overhyped market
Kasturi Pal, Vice President & Head of AI Product Marketing, Amazon Health, Amazon
See the details
11:30
Main stage
Win big in product marketing: Build your unstoppable talent stack
Jared Ruckle, Sr Director, Product Marketing, Solutions & Industry, Cohesity
See the details
12:00
Main stage
Fireside chat - From value props to narrative: The new rules of positioning
Erica Jordan, Solutions Marketing Director, Lighthouse
See the details
12:30
Networking
Lunch break
See the details
13:30
Main stage
AI agents as your GTM copilots
Kuber Sharma, Senior Director of Product Marketing, UiPath
See the details
14:00
Main stage
Launch with confidence - Frameworks, stakeholders & AI as your co-pilot
Abhishek Ratna, Principal, AI Product Marketing & Technical Marketing, Atlassian
See the details
14:30
Networking
Chairperson closing remarks
See the details
15:00
Training: Get certified
AI for Product Marketing Certified: Masters
See the details
15:00
Training: Get certified
Strategic Narrative Certified: Masters
See the details
What's on
Main stage
Networking
Workshops
Training: Get certified
June 17
June 18
June 17
June 17
08:00
Networking
Networking breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
The evolution of the modern buyer: AI, research, and the death of the old funnel
Peter Gillon, Head of AI Platform Product Marketing, Zendesk
See the details
09:45
Main stage
Messaging architecture: How to scale narrative across products and segments
Krista Glantschnig, Director of Product Marketing, Rimini Street
See the details
10:15
Main stage
Why my lead engineer hates ‘RAG’ - and what that taught me about positioning our product
Emily Johnson, Executive Director - Go-to-Market & Product Marketing, Lighthouse
See the details
10:45
Networking
Coffee break
See the details
11:15
Main stage
Networking roundtables: Defining the PMM advantage
See the details
12:00
Main stage
Cross-functional collaboration in the age of AI: The human advantage that technology can’t replace
Sanjay Kidambi, Senior Director of Solution Marketing, Infor
See the details
12:30
Networking
Lunch break
See the details
13:30
Main stage
Thematic Panel - Owning the engine: PMM’s role in modern GTM strategy
Indree Moonesinghe, Director of Product Marketing, FOX
Elisabeth Michaud, Director of Core Product Marketing, Highspot
Sunaina Abdul Salah, Head of Product Marketing, Data Portfolio, AWS
See the details
14:15
Main stage
From guesswork to growth: Building a win/loss program that actually changes outcomes
Dawn Shrum, Senior Director of Product Marketing & Brand, PayIt
See the details
14:45
Main stage
Stop chatting. Start building.
Abid Chaudhry, Director, Product Marketing, ServiceNow
See the details
15:15
Networking
Coffee break
See the details
15:45
Main stage
From product to platform: Pricing, packaging, and the GTM transition
Michele Leung, Vice President of Product & Growth Marketing, Contrast Security
See the details
17:00
Main stage
Chairperson closing remarks
See the details
17:00
Networking
Happy hour sponsored by Shep Films
See the details
June 18
08:00
Networking
Networking breakfast and registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
To pivot or to persist - Fixing GTM in motion
See the details
09:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Katie Miller, Former Director of Developer Marketing, Slack
See the details
10:30
Networking
Coffee break
See the details
11:00
Main stage
Selling AI to skeptics: Winning trust in an overhyped market
Kasturi Pal, Vice President & Head of AI Product Marketing, Amazon Health, Amazon
See the details
11:30
Main stage
Win big in product marketing: Build your unstoppable talent stack
Jared Ruckle, Sr Director, Product Marketing, Solutions & Industry, Cohesity
See the details
12:00
Main stage
Fireside chat - From value props to narrative: The new rules of positioning
Erica Jordan, Solutions Marketing Director, Lighthouse
See the details
12:30
Networking
Lunch break
See the details
13:30
Main stage
AI agents as your GTM copilots
Kuber Sharma, Senior Director of Product Marketing, UiPath
See the details
14:00
Main stage
Launch with confidence - Frameworks, stakeholders & AI as your co-pilot
Abhishek Ratna, Principal, AI Product Marketing & Technical Marketing, Atlassian
See the details
14:30
Networking
Chairperson closing remarks
See the details
15:00
Training: Get certified
AI for Product Marketing Certified: Masters
See the details
15:00
Training: Get certified
Strategic Narrative Certified: Masters
See the details
What's on
Main stage
Networking
Workshops
Training: Get certified
June 17
June 18
June 17
June 17
08:00
Networking
Networking breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
The evolution of the modern buyer: AI, research, and the death of the old funnel
Peter Gillon, Head of AI Platform Product Marketing, Zendesk
See the details
09:45
Main stage
Messaging architecture: How to scale narrative across products and segments
Krista Glantschnig, Director of Product Marketing, Rimini Street
See the details
10:15
Main stage
Why my lead engineer hates ‘RAG’ - and what that taught me about positioning our product
Emily Johnson, Executive Director - Go-to-Market & Product Marketing, Lighthouse
See the details
10:45
Networking
Coffee break
See the details
11:15
Main stage
Networking roundtables: Defining the PMM advantage
See the details
12:00
Main stage
Cross-functional collaboration in the age of AI: The human advantage that technology can’t replace
Sanjay Kidambi, Senior Director of Solution Marketing, Infor
See the details
12:30
Networking
Lunch break
See the details
13:30
Main stage
Thematic Panel - Owning the engine: PMM’s role in modern GTM strategy
Indree Moonesinghe, Director of Product Marketing, FOX
Elisabeth Michaud, Director of Core Product Marketing, Highspot
Sunaina Abdul Salah, Head of Product Marketing, Data Portfolio, AWS
See the details
14:15
Main stage
From guesswork to growth: Building a win/loss program that actually changes outcomes
Dawn Shrum, Senior Director of Product Marketing & Brand, PayIt
See the details
14:45
Main stage
Stop chatting. Start building.
Abid Chaudhry, Director, Product Marketing, ServiceNow
See the details
15:15
Networking
Coffee break
See the details
15:45
Main stage
From product to platform: Pricing, packaging, and the GTM transition
Michele Leung, Vice President of Product & Growth Marketing, Contrast Security
See the details
17:00
Main stage
Chairperson closing remarks
See the details
17:00
Networking
Happy hour sponsored by Shep Films
See the details
June 18
08:00
Networking
Networking breakfast and registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
To pivot or to persist - Fixing GTM in motion
See the details
09:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Katie Miller, Former Director of Developer Marketing, Slack
See the details
10:30
Networking
Coffee break
See the details
11:00
Main stage
Selling AI to skeptics: Winning trust in an overhyped market
Kasturi Pal, Vice President & Head of AI Product Marketing, Amazon Health, Amazon
See the details
11:30
Main stage
Win big in product marketing: Build your unstoppable talent stack
Jared Ruckle, Sr Director, Product Marketing, Solutions & Industry, Cohesity
See the details
12:00
Main stage
Fireside chat - From value props to narrative: The new rules of positioning
Erica Jordan, Solutions Marketing Director, Lighthouse
See the details
12:30
Networking
Lunch break
See the details
13:30
Main stage
AI agents as your GTM copilots
Kuber Sharma, Senior Director of Product Marketing, UiPath
See the details
14:00
Main stage
Launch with confidence - Frameworks, stakeholders & AI as your co-pilot
Abhishek Ratna, Principal, AI Product Marketing & Technical Marketing, Atlassian
See the details
14:30
Networking
Chairperson closing remarks
See the details
15:00
Training: Get certified
AI for Product Marketing Certified: Masters
See the details
15:00
Training: Get certified
Strategic Narrative Certified: Masters
See the details

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