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Event starts in:
27

days :

18

: hours :

31

minutes

15

until the summit begins

June 17 & 18, 2026
Grand Hyatt Seattle
721 Pine Street
Seattle

This year's
full agenda

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What's on
Main stage
Networking
Workshops
Training: Get certified
June 17
June 18
June 17
June 17
08:00
Networking
Networking breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
The evolution of the modern buyer: AI, research, and the death of the old funnel
Peter Gillon, Head of AI Platform Product Marketing, Zendesk
See the details
09:45
Main stage
Messaging architecture: How to scale narrative across products and segments
Krista Glantschnig, Director of Product Marketing, Rimini Street
See the details
10:15
Main stage
Why my lead engineer hates ‘RAG’ - and what that taught me about positioning our product
Emily Johnson, Executive Director - Go-to-Market & Product Marketing, Lighthouse
See the details
10:45
Networking
Coffee break
See the details
11:15
Main stage
Cross-functional collaboration in the age of AI: The human advantage that technology can’t replace
Sanjay Kidambi, Senior Director of Solution Marketing, Infor
See the details
11:15
Workshops
Workshop - Why GTM Breaks & How PMM Leaders Diagnose (and Fix) the Root Causes
Lisa Larson-Kelley, Founder & CEO, Quantious
Pia Mitchell, Marketing Producer, Quantious
See the details
12:00
Main stage
From Launch Chaos to Revenue Engine: Building a Scalable PMM System That Drives Pipeline
Andrea Youmans, Director of Product Marketing, G2
See the details
12:30
Networking
Lunch break
See the details
13:30
Main stage
Panel - Owning the engine: PMM’s role in modern GTM strategy
Indree Moonesinghe, Director of Product Marketing, FOX
Ikenna Okeke, Global Senior Product Marketing Lead, End-End AI Agents, Microsoft
See the details
13:30
Workshops
Workshop - Technical product marketing masterclass
Katie Miller, Developer Marketing Leader
See the details
14:15
Main stage
From guesswork to growth: Building a win/loss program that actually changes outcomes
Dawn Shrum, Vice President of Marketing, SwiftComply
See the details
14:45
Main stage
End siloed experimentation - Implementing AI with confidence
Abid Chaudhry, Director, Product Marketing, ServiceNow
See the details
15:30
Networking
Coffee break
See the details
16:00
Main stage
Ditch Your Outdated Product Launch Playbook
Elisabeth Michaud, Former Head of Product Marketing, Highspot
See the details
16:30
Main stage
Owning the Market Narrative: How Product Marketing and Analyst Relations Win Together
Nishant Thacker, Vice President of Product Marketing, SAP
See the details
17:00
Main stage
Stop Shipping Features. Start Designing Outcomes.
Rachel Roundy, AI Product Marketing Lead, Snowflake
See the details
17:30
Main stage
Chairperson closing remarks
Milena Babayev, Global Director, Product Marketing, Mastercard
See the details
17:30
Networking
Happy hour
See the details
June 18
08:00
Networking
Networking breakfast and registration
See the details
09:00
Main stage
Chairperson opening remarks
Milena Babayev, Global Director, Product Marketing, Mastercard
See the details
09:15
Main stage
From product to platform: Pricing, packaging, and the GTM transition
Michele Leung, Senior Vice President of Marketing, ConductorOne
See the details
09:45
Main stage
Interactive session - The Ultimate AI in PMM discussion
Giulian Garuba, Senior Director of Product Marketing, Mimecast
See the details
10:30
Main stage
From Case Studies to Customer Intelligence: Scaling PMM with Automation
See the details
11:00
Networking
Coffee break
See the details
11:30
Main stage
Selling AI to skeptics: Winning trust in an overhyped market
Kasturi Pal, Senior Manager of Product Marketing, Amazon Health, Amazon
See the details
11:30
Workshops
Workshop Win Big in Product Marketing: Build Your Unstoppable Talent Stack
Jared Ruckle, Sr Director, Product Marketing, Solutions & Industry, Cohesity
See the details
12:00
Main stage
Fireside chat - From value props to narrative: The new rules of positioning
Erica Jordan, Solutions Marketing Director, Lighthouse
Sunaina Abdul Salah, Head of Product Marketing, Data Portfolio, AWS
See the details
12:30
Main stage
Retention is a Product Problem: How PMMs Build Systems That Drive Expansion
Jennifer Dewey, Senior Director, Portfolio Marketing, Thumbtack
See the details
13:00
Networking
Lunch break
See the details
14:00
Main stage
AI agents as your GTM copilots
Kuber Sharma, Senior Director of Product Marketing, UiPath
See the details
14:30
Main stage
Launch with confidence - Frameworks, stakeholders & a few AI hacks along the way
Abhishek Ratna, Principal, AI Product Marketing & Technical Marketing, Atlassian
See the details
14:30
Networking
Chairperson closing remarks
See the details
15:00
Training: Get certified
AI for Product Marketing Certified: Masters
Abid Chaudhry, Director, Product Marketing, ServiceNow
See the details
15:00
Training: Get certified
Strategic Narrative Certified: Masters
See the details
What's on
Main stage
Networking
Workshops
Training: Get certified
June 17
June 18
June 17
June 17
08:00
Networking
Networking breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
The evolution of the modern buyer: AI, research, and the death of the old funnel
Peter Gillon, Head of AI Platform Product Marketing, Zendesk
See the details
09:45
Main stage
Messaging architecture: How to scale narrative across products and segments
Krista Glantschnig, Director of Product Marketing, Rimini Street
See the details
10:15
Main stage
Why my lead engineer hates ‘RAG’ - and what that taught me about positioning our product
Emily Johnson, Executive Director - Go-to-Market & Product Marketing, Lighthouse
See the details
10:45
Networking
Coffee break
See the details
11:15
Main stage
Cross-functional collaboration in the age of AI: The human advantage that technology can’t replace
Sanjay Kidambi, Senior Director of Solution Marketing, Infor
See the details
11:15
Workshops
Workshop - Why GTM Breaks & How PMM Leaders Diagnose (and Fix) the Root Causes
Lisa Larson-Kelley, Founder & CEO, Quantious
Pia Mitchell, Marketing Producer, Quantious
See the details
12:00
Main stage
From Launch Chaos to Revenue Engine: Building a Scalable PMM System That Drives Pipeline
Andrea Youmans, Director of Product Marketing, G2
See the details
12:30
Networking
Lunch break
See the details
13:30
Main stage
Panel - Owning the engine: PMM’s role in modern GTM strategy
Indree Moonesinghe, Director of Product Marketing, FOX
Ikenna Okeke, Global Senior Product Marketing Lead, End-End AI Agents, Microsoft
See the details
13:30
Workshops
Workshop - Technical product marketing masterclass
Katie Miller, Developer Marketing Leader
See the details
14:15
Main stage
From guesswork to growth: Building a win/loss program that actually changes outcomes
Dawn Shrum, Vice President of Marketing, SwiftComply
See the details
14:45
Main stage
End siloed experimentation - Implementing AI with confidence
Abid Chaudhry, Director, Product Marketing, ServiceNow
See the details
15:30
Networking
Coffee break
See the details
16:00
Main stage
Ditch Your Outdated Product Launch Playbook
Elisabeth Michaud, Former Head of Product Marketing, Highspot
See the details
16:30
Main stage
Owning the Market Narrative: How Product Marketing and Analyst Relations Win Together
Nishant Thacker, Vice President of Product Marketing, SAP
See the details
17:00
Main stage
Stop Shipping Features. Start Designing Outcomes.
Rachel Roundy, AI Product Marketing Lead, Snowflake
See the details
17:30
Main stage
Chairperson closing remarks
Milena Babayev, Global Director, Product Marketing, Mastercard
See the details
17:30
Networking
Happy hour
See the details
June 18
08:00
Networking
Networking breakfast and registration
See the details
09:00
Main stage
Chairperson opening remarks
Milena Babayev, Global Director, Product Marketing, Mastercard
See the details
09:15
Main stage
From product to platform: Pricing, packaging, and the GTM transition
Michele Leung, Senior Vice President of Marketing, ConductorOne
See the details
09:45
Main stage
Interactive session - The Ultimate AI in PMM discussion
Giulian Garuba, Senior Director of Product Marketing, Mimecast
See the details
10:30
Main stage
From Case Studies to Customer Intelligence: Scaling PMM with Automation
See the details
11:00
Networking
Coffee break
See the details
11:30
Main stage
Selling AI to skeptics: Winning trust in an overhyped market
Kasturi Pal, Senior Manager of Product Marketing, Amazon Health, Amazon
See the details
11:30
Workshops
Workshop Win Big in Product Marketing: Build Your Unstoppable Talent Stack
Jared Ruckle, Sr Director, Product Marketing, Solutions & Industry, Cohesity
See the details
12:00
Main stage
Fireside chat - From value props to narrative: The new rules of positioning
Erica Jordan, Solutions Marketing Director, Lighthouse
Sunaina Abdul Salah, Head of Product Marketing, Data Portfolio, AWS
See the details
12:30
Main stage
Retention is a Product Problem: How PMMs Build Systems That Drive Expansion
Jennifer Dewey, Senior Director, Portfolio Marketing, Thumbtack
See the details
13:00
Networking
Lunch break
See the details
14:00
Main stage
AI agents as your GTM copilots
Kuber Sharma, Senior Director of Product Marketing, UiPath
See the details
14:30
Main stage
Launch with confidence - Frameworks, stakeholders & a few AI hacks along the way
Abhishek Ratna, Principal, AI Product Marketing & Technical Marketing, Atlassian
See the details
14:30
Networking
Chairperson closing remarks
See the details
15:00
Training: Get certified
AI for Product Marketing Certified: Masters
Abid Chaudhry, Director, Product Marketing, ServiceNow
See the details
15:00
Training: Get certified
Strategic Narrative Certified: Masters
See the details
What's on
Main stage
Networking
Workshops
Training: Get certified
June 17
June 18
June 17
June 17
08:00
Networking
Networking breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
The evolution of the modern buyer: AI, research, and the death of the old funnel
Peter Gillon, Head of AI Platform Product Marketing, Zendesk
See the details
09:45
Main stage
Messaging architecture: How to scale narrative across products and segments
Krista Glantschnig, Director of Product Marketing, Rimini Street
See the details
10:15
Main stage
Why my lead engineer hates ‘RAG’ - and what that taught me about positioning our product
Emily Johnson, Executive Director - Go-to-Market & Product Marketing, Lighthouse
See the details
10:45
Networking
Coffee break
See the details
11:15
Main stage
Cross-functional collaboration in the age of AI: The human advantage that technology can’t replace
Sanjay Kidambi, Senior Director of Solution Marketing, Infor
See the details
11:15
Workshops
Workshop - Why GTM Breaks & How PMM Leaders Diagnose (and Fix) the Root Causes
Lisa Larson-Kelley, Founder & CEO, Quantious
Pia Mitchell, Marketing Producer, Quantious
See the details
12:00
Main stage
From Launch Chaos to Revenue Engine: Building a Scalable PMM System That Drives Pipeline
Andrea Youmans, Director of Product Marketing, G2
See the details
12:30
Networking
Lunch break
See the details
13:30
Main stage
Panel - Owning the engine: PMM’s role in modern GTM strategy
Indree Moonesinghe, Director of Product Marketing, FOX
Ikenna Okeke, Global Senior Product Marketing Lead, End-End AI Agents, Microsoft
See the details
13:30
Workshops
Workshop - Technical product marketing masterclass
Katie Miller, Developer Marketing Leader
See the details
14:15
Main stage
From guesswork to growth: Building a win/loss program that actually changes outcomes
Dawn Shrum, Vice President of Marketing, SwiftComply
See the details
14:45
Main stage
End siloed experimentation - Implementing AI with confidence
Abid Chaudhry, Director, Product Marketing, ServiceNow
See the details
15:30
Networking
Coffee break
See the details
16:00
Main stage
Ditch Your Outdated Product Launch Playbook
Elisabeth Michaud, Former Head of Product Marketing, Highspot
See the details
16:30
Main stage
Owning the Market Narrative: How Product Marketing and Analyst Relations Win Together
Nishant Thacker, Vice President of Product Marketing, SAP
See the details
17:00
Main stage
Stop Shipping Features. Start Designing Outcomes.
Rachel Roundy, AI Product Marketing Lead, Snowflake
See the details
17:30
Main stage
Chairperson closing remarks
Milena Babayev, Global Director, Product Marketing, Mastercard
See the details
17:30
Networking
Happy hour
See the details
June 18
08:00
Networking
Networking breakfast and registration
See the details
09:00
Main stage
Chairperson opening remarks
Milena Babayev, Global Director, Product Marketing, Mastercard
See the details
09:15
Main stage
From product to platform: Pricing, packaging, and the GTM transition
Michele Leung, Senior Vice President of Marketing, ConductorOne
See the details
09:45
Main stage
Interactive session - The Ultimate AI in PMM discussion
Giulian Garuba, Senior Director of Product Marketing, Mimecast
See the details
10:30
Main stage
From Case Studies to Customer Intelligence: Scaling PMM with Automation
See the details
11:00
Networking
Coffee break
See the details
11:30
Main stage
Selling AI to skeptics: Winning trust in an overhyped market
Kasturi Pal, Senior Manager of Product Marketing, Amazon Health, Amazon
See the details
11:30
Workshops
Workshop Win Big in Product Marketing: Build Your Unstoppable Talent Stack
Jared Ruckle, Sr Director, Product Marketing, Solutions & Industry, Cohesity
See the details
12:00
Main stage
Fireside chat - From value props to narrative: The new rules of positioning
Erica Jordan, Solutions Marketing Director, Lighthouse
Sunaina Abdul Salah, Head of Product Marketing, Data Portfolio, AWS
See the details
12:30
Main stage
Retention is a Product Problem: How PMMs Build Systems That Drive Expansion
Jennifer Dewey, Senior Director, Portfolio Marketing, Thumbtack
See the details
13:00
Networking
Lunch break
See the details
14:00
Main stage
AI agents as your GTM copilots
Kuber Sharma, Senior Director of Product Marketing, UiPath
See the details
14:30
Main stage
Launch with confidence - Frameworks, stakeholders & a few AI hacks along the way
Abhishek Ratna, Principal, AI Product Marketing & Technical Marketing, Atlassian
See the details
14:30
Networking
Chairperson closing remarks
See the details
15:00
Training: Get certified
AI for Product Marketing Certified: Masters
Abid Chaudhry, Director, Product Marketing, ServiceNow
See the details
15:00
Training: Get certified
Strategic Narrative Certified: Masters
See the details

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