This conversation tackles the central question of the summit: what does it really mean for PMM to own the GTM engine? As organisations push for repeatable growth and tighter revenue alignment, PMM is increasingly expected to move beyond launches and messaging to architect the systems, insights, and operating models that power modern GTM. In this flagship discussion, senior GTM leaders will share how PMM drives ICP strategy, competitive intelligence, cross-functional alignment, pricing influence, and performance measurement - and what it takes to scale that impact. Key learnings: - How leading organisations define and operationalise PMM’s ownership of the GTM engine - The systems, rituals, and cross-functional models that make GTM repeatable rather than reactive - What PMMs can do today to increase strategic influence and drive scalable growth