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Chris
Nachman
Senior Product Marketing Manager
Microsoft
Chris Nachman is a marketing leader with experience across SaaS, subscriptions, and consumer technology. Throughout his career, he has led go-to-market strategy, product launches, growth initiatives, and marketing operations across a number of startups, agencies, and enterprises. Today, Chris currently works at Microsoft on Xbox accessories. He's particularly interested in the intersection of AI and marketing, and enjoys experimenting with new tools, workflows, and emerging technologies that are reshaping how product marketing teams operate and scale. Chris is excited to serve as an emcee for the 2026 Seattle Product Marketing Alliance Summit and to host the Strategic Narratives Certification. Chris is passionate about learning from, connecting with, and helping grow the PMM community in Seattle and beyond. Fun fact: Chris has climbed all but one of Washington’s volcanoes. Can you guess which one?
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18 June 2025 09:00 - 09:15
Chairperson opening remarks
You'll recap day one highlights and key takeaways, along with a short icebreaker session to wake you up!
17 June 2025 11:15 - 12:00
Fireside chat - Cross-functional collaboration in the age of AI: The human advantage that technology can’t replace
AI is reshaping every team’s priorities—accelerating some, disrupting others, and creating opportunities and risks in equal measure. In this environment, the most strategic advantage isn’t another tool; it’s the human ability to partner across functions with clarity, trust, and shared intent. This session unpacks real-world wins and near‑misses from product marketing and adjacent teams, revealing the best practices you can apply in your organization. Expect candid stories, actionable frameworks, and a fresh, provocative look at why cross‑functional collaboration is your strategic human superpower in the AI era.
17 June 2025 09:00 - 09:15
Chairperson opening remarks
Our chairperson for the summit gets us underway, summarising the summit's key theme along with a short icebreaker session to wake you up.