Dawn is a marketing leader who thrives at the intersection of customer insight, competitive strategy, and storytelling. With a background spanning B2B SaaS and GovTech, she’s built win/loss and competitive intelligence programs that actually get used—not ignored in a slide deck. Dawn is passionate about helping product marketers earn credibility with sales and executives by delivering insights that change behavior, not just narratives. Fun fact: My first trip to Seattle was an all-expenses-paid trip as the Eastern Washington region 4th-grade Elks Hoop Shoot free-throw champion.