Buyers are no longer impressed by “AI-powered”. Instead, they’re cautious, fatigued by hype, and increasingly focused on risk, credibility, and real outcomes. In this session, we’ll explore how PMMs can position AI products in a way that builds trust, avoids overpromising, and clearly differentiates in a crowded market. You’ll learn practical frameworks for translating AI capabilities into buyer value, addressing common objections, and creating proof-led messaging that stands up to scrutiny. Key learnings: - How to position AI without hype by anchoring messaging in outcomes, transparency, and buyer risk reduction - A framework for differentiating AI products when competitors claim similar capabilities and language - How to build credibility through proof points, demos, and enablement that anticipate skepticism and accelerate buyer confidence