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Emily
Johnson
Executive Director - Go-to-Market & Product Marketing
Lighthouse
Emily is a growth-focused executive with 15+ years of experience leading go-to-market strategy, product marketing, and partnerships across SaaS, services, and agency environments. Her career spans building GTM functions inside high-growth companies, founding and scaling a digital agency, and advising VC-backed startups on how to commercialize products and navigate funding-round growth. At Lighthouse, she created the GTM function from the ground up, aligning product marketing, partnerships, and sales into a unified strategy that drove double-digit growth. Previously, Emily built and ran a boutique agency serving startups through Fortune 500 clients, led commercialization of a first-in-class AEC SaaS product, and productized category creating service offerings at an early “social media” agency ultimately acquired by Deloitte Digital.
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17 June 2025 10:15 - 10:45
Why my lead engineer hates ‘RAG’ - and what that taught me about positioning our product
In a world where AI is accelerating product iteration, a tight partnership between product marketing and product/engineering isn’t optional - it’s a competitive advantage. Staying close to roadmap conversations, technical tradeoffs, and developer language surfaces insights that traditional “outside-in” marketing simply can’t access. The ability to shape positioning in real-time puts product marketers in a position to stay ahead, not just keep up.