For decades, marketing was organized around constraints. Channels required specialists, funnels existed to prioritize seller time, and product marketing was one lane among many. AI is dismantling those constraints faster than most org charts can respond. This session makes the case that PMM isn't just gaining new tools, it's inheriting a new mandate. As channel execution becomes automated and the sales-marketing handoff collapses into real-time signal and action, the question isn't how PMM adapts. It's whether PMM becomes the organizing intelligence for the entire go-to-market. Attendees will learn: - Why marketing functions were built around channel constraints, not customer logic, and what happens when those constraints disappear - The impact of a collapsing sales-marketing funnel into real-time signal and automated action - What a PMM-led marketing org actually looks like: where PMM expands, what it absorbs, and what it replaces - How to position yourself and your team for structural influence before your org chart catches up