17 June 2024 15:30 - 16:15
Interactive workshop | Tech talk 101: Navigating the world of technical product marketing
Join this workshop to connect with fellow technical product marketers and share insights, challenges, and best practices. This interactive session will provide a platform to discuss the unique demands of marketing to technical audiences, including developers, engineers, and IT professionals.
Key discussions include:
- Effective technical communication: Learn how to simplify complex technical concepts and tailor your messaging to resonate with technical audiences.
- Building strong relationships with developers: Explore strategies for engaging developers, gathering feedback, and fostering a community around your product.
- Measuring the Impact of technical marketing efforts: Discuss metrics and analytics to track the success of your technical marketing campaigns.
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Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 19.