This session will run as an interactive AI hackathon - Five concurrent working groups, each focused on a high-impact PMM challenge. Each table will be hosted by an expert facilitator and centered around a defined AI use case — from competitive intelligence to enablement to scalable launch assets. In small groups, you’ll collaborate to design practical prompts, workflows, and lightweight AI systems that solve real product marketing problems. Topics will include: - Competitive Intelligence That Scales with AI - The PMM Career Co-Pilot: AI for Strategic Growth - AI-Powered Enablement That Actually Sticks - Turning Customer Calls into Messaging Gold with AI - Building Scalable Launch Assets with AI Systems