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Akshat
Jain
Head of Performance Product Marketing, US Enterprise
TikTok
Akshat Jain is the Head of Performance Product Marketing, US Enterprise at TikTok, bringing 15 years of experience in the tech industry, primarily in Sales and Product Marketing across TikTok, Meta, and Microsoft. Throughout his career, Akshat has built and led high-performing teams while managing global business operations across the US, APAC, and India. During his time in APAC, Akshat led the mid-market sales team for Southeast Asia and played a key role in building Meta's advertising partnerships ecosystem. At TikTok, he leads the performance product marketing team for the US Enterprise business, where he is responsible for developing the Go-To-Market strategy and influencing the product roadmap for key performance initiatives.
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17 June 2024 11:15 - 11:45
The rise of verticalization: Adapting and thriving in the evolving digital era for product marketers
Join Akshat in this session and explore how product marketers can thrive in the rapidly evolving digital landscape by embracing verticalization. The session will focus on key trends in performance marketing, including the role of automation, AI, and ML, and how vertical strategies are crucial for meeting client needs and driving results. Key takeaways: - Understanding the key trends shaping the performance marketing industry, including AI, ML, and automation - The growing importance of content in driving marketing performance and engagement - How verticalization enables marketers to meet clients where they are through tailored strategies - The benefits of consultative selling in verticalized marketing approaches - Best practices for structuring product teams to prioritize vertical Go-To-Market strategies for optimal success