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Jennifer
Dewey
Senior Director, Portfolio Marketing
Thumbtack
Jennifer Dewey is a Senior Director of Product Marketing at Thumbtack, where she leads a full-funnel team spanning consumer, B2B, and partnerships. She has spent over a decade helping companies like Zillow and Thumbtack turn complex products into experiences people do not just try, but actually use, return to, and build habits around. She is known for bridging product and marketing in a way that actually works, translating customer behavior into product direction and building GTM systems that drive activation, engagement, and long-term retention. Jennifer believes growth does not come from launches, it comes from what users do next, and she has built her career proving it. Fun fact: Outside of work, Jennifer is an avid outdoor athlete who spends her time skiing, surfing, hiking, and chasing adventures with her son and two dogs.
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18 June 2025 12:30 - 13:00
Retention is a Product Problem: How PMMs Build Systems That Drive Expansion
Most GTM strategies over-index on acquisition but sustainable growth comes from what happens after the first use. Drawing from experience leading product marketing across high-scale consumer platforms, this session explores how to design a full-funnel GTM system that drives activation, habit formation, and long-term retention. I’ll break down how customer insight, product marketing, lifecycle programs, and partnerships come together to reinforce value and unlock expansion opportunities. You’ll walk away with a practical framework for turning user behavior into a compounding growth engine where retention isn’t owned by one team, but operationalized across the entire GTM system.