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Abhishek
Ratna
Principal, AI Product Marketing & Technical Marketing
Atlassian
Abhishek has led product marketing for TensorFlow, rolled out AI models at Meta, and marketed the big data and AI revolution at Databricks. He is an educator and advocate for product marketing and for embedding AI and LLMs in marketing workflows Abhishek has 14 years of experience spanning product marketing, demand generation, and developer marketing, along with 7 years of experience leading marketing for AI and analytics technologies.
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18 June 2025 14:00 - 14:30
Launch with confidence - Frameworks, stakeholders & AI as your co-pilot
Most launch failures aren't measurement problems—they're process problems. Teams scramble, stakeholders get surprised, and "launch readiness" becomes a last-minute prayer. This session flips the script from metric obsession to operational excellence, showing how structured frameworks, stakeholder rituals, and AI-powered workflows create launches that are boring in the best way—predictable, aligned, and successful.