Positioning has moved far beyond crafting a value proposition slide. In today’s crowded, skeptical market, buyers are overwhelmed with similar claims, similar features, and similar promises. This panel explores how modern PMMs are evolving positioning from feature-led messaging to cohesive narratives that drive differentiation, credibility, and long-term growth. Senior leaders will share how they define category context, sharpen differentiation, and ensure positioning scales consistently across sales, marketing, and product. Key learnings: - How to move from feature-based value propositions to narrative-driven positioning that creates real separation - Practical approaches to maintaining differentiation in saturated and fast-moving markets - How to operationalise positioning so it remains consistent and impactful across channels, segments, and teams