Positioning has moved far beyond crafting a value proposition slide. In today’s crowded, skeptical market, buyers are overwhelmed with similar claims, similar features, and similar promises. This firesdie chat explores how modern PMMs are evolving positioning from feature-led messaging to cohesive narratives that drive differentiation, credibility, and long-term growth. Senior leaders will share how they define category context, sharpen differentiation, and ensure positioning scales consistently across sales, marketing, and product. Key learnings: - How to move from feature-based value propositions to narrative-driven positioning that creates real separation - Practical approaches to maintaining differentiation in saturated and fast-moving markets - How to operationalise positioning so it remains consistent and impactful across channels, segments, and teams