Sam Nakhoul works in product marketing because it puts her closest to the product. She loves being involved early, shaping ideas, pressure-testing positioning, and staying connected all the way through launch and into real customer experience. Over the last 10+ years, she’s worked across B2B SaaS, cybersecurity, and Fintech, building product marketing functions, leading GTM strategy, and helping teams turn complex products into messaging people actually understand and use. In her current role, Sam is building the product marketing function from scratch at a fast-growing cloud brokerage, including the upcoming acquisition of RE/MAX. She’s deep in the (sometimes chaotic, often fun) work of defining PMM ownership, partnering closely with product, and building scalable systems. Sam is especially passionate about removing complexity, building strong collaboration between product and marketing, and creating systems that scale as teams and portfolios grow, without losing clarity along the way.