AI is making product marketers faster, but the bigger shift is in how they work entirely. In this session, Kris Orlowski, PMM Lead at Slackbot, shares how grounding AI in the right context is your competitive advantage through your voice, your market intelligence, and the place where your org already works. You'll get an honest look at the workflows he uses daily to run campaigns, evolve messaging, and build systems that move initiatives forward. You'll leave with a practical playbook for evolving the way you work with AI, whether you're on Slack or building your own stack.