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Kris
Orlowski
PMM Lead
Slack
Kris Orlowski is a Senior Product Marketing Lead at Slack, where he leads go-to-market strategy for Slackbot. Before joining Slack, Kris spent a decade at Amazon across various retail businesses and more recently at AWS, where he focused on applied AI solutions for supply chain operations. That progression from large-scale commerce to enterprise AI gave him a front-row seat to how organizations struggle to move from individual productivity tools to systems that learn and scale together. Today, Kris helps teams stop treating AI as a single-player tool and start building systems where what their team and organization learns becomes their competitive advantage.
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18 June 2025 14:30 - 15:00
Your Context Is Your Competitive Edge: How PMMs Can Evolve the Way They Work with AI
AI is making product marketers faster, but the bigger shift is in how they work entirely. In this session, Kris Orlowski, PMM Lead at Slackbot, shares how grounding AI in the right context is your competitive advantage through your voice, your market intelligence, and the place where your org already works. You'll get an honest look at the workflows he uses daily to run campaigns, evolve messaging, and build systems that move initiatives forward. You'll leave with a practical playbook for evolving the way you work with AI, whether you're on Slack or building your own stack.