Feature-first marketing has always been a flawed model. AI just made it impossible to ignore. We’re shipping faster than ever—flooding customers with messaging that explains everything and clarifies nothing. PMMs are buried in launches. Sales is left connecting the dots. And customers are left wondering: what does this actually do for me? This session challenges the model itself. Learn how to escape the feature factory and shift to outcome-driven, portfolio-level storytelling that helps customers understand what actually matters, and why it’s worth buying.