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Jenn
McCarthy
Director of Product Marketing
Rome2Rio
Jenn McCarthy is Director of Product Marketing at Rome2Rio, the multimodal trip planning platform used by hundreds of millions of travelers worldwide. She drives integrated go-to-market initiatives that turn data and insights into stories showing travelers how Rome2Rio unlocks discovery of new places to go, ways to get there, and unique experiences. Jenn also supports the advertising business by marketing the value of Rome2Rio's two-sided platform to travel brands and advertisers, highlighting the benefit of reaching its global audience of high-intent travelers. Prior to Rome2Rio, she spent more than a decade at Expedia Group, where she held senior leadership roles across partner marketing, content strategy, and industry marketing. She drove triple-digit growth in marketing-influenced revenue, built a thought leadership platform grounded in first-party traveler data, and delivered over 200% growth in content engagement year-over-year. Earlier in her career, she led communications strategy for global technology brands including Microsoft and Nokia at Waggener Edstrom in Seattle and Ketchum in NYC. Jenn works remotely in Seattle, and enjoys kayaking, skiing, and exploring the Pacific Northwest with her husband, teenage son, and labradoodle.
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17 June 2025 13:30 - 14:15
Panel - Owning the engine: PMM’s role in modern GTM strategy
This conversation tackles the central question of the summit: what does it really mean for PMM to own the GTM engine? As organizations push for repeatable growth and tighter revenue alignment, PMM is increasingly expected to move beyond launches and messaging to architect the systems, insights, and operating models that power modern GTM. In this flagship discussion, senior GTM leaders will share how PMM drives ICP strategy, competitive intelligence, cross-functional alignment, pricing influence, and performance measurement - and what it takes to scale that impact. Key learnings: - How leading organizations define and operationalise PMM’s ownership of the GTM engine - The systems, rituals, and cross-functional models that make GTM repeatable rather than reactive - What PMMs can do today to increase strategic influence and drive scalable growth