Director of Product Marketing
Rome2Rio
Jenn McCarthy is Director of Product Marketing at Rome2Rio, the multimodal trip planning platform used by hundreds of millions of travelers worldwide. She drives integrated go-to-market initiatives that turn data and insights into stories showing travelers how Rome2Rio unlocks discovery of new places to go, ways to get there, and unique experiences. Jenn also supports the advertising business by marketing the value of Rome2Rio's two-sided platform to travel brands and advertisers, highlighting the benefit of reaching its global audience of high-intent travelers.
Prior to Rome2Rio, she spent more than a decade at Expedia Group, where she held senior leadership roles across partner marketing, content strategy, and industry marketing. She drove triple-digit growth in marketing-influenced revenue, built a thought leadership platform grounded in first-party traveler data, and delivered over 200% growth in content engagement year-over-year. Earlier in her career, she led communications strategy for global technology brands including Microsoft and Nokia at Waggener Edstrom in Seattle and Ketchum in NYC.
Jenn works remotely in Seattle, and enjoys kayaking, skiing, and exploring the Pacific Northwest with her husband, teenage son, and labradoodle.