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Our 2026 theme:
GTM 2.0
The old launch-led GTM playbook isn’t enough.
GTM 2.0 moves beyond one-off wins to building systems that scale. Day one focuses on the strategic foundations of GTM; day two is dedicated to execution and measurable impact.
You’ll walk away ready to:
- Build robust foundations through customer intelligence, ICP definition and cross-functional alignment
- Design a GTM strategy that scales beyond individual launches
- Operationalise enablement, launches and AI-driven workflows
- Turn PMM into the strategic driver of repeatable growth