A fast-paced, audience-driven discussion designed to cut through AI hype and focus on how PMMs are actually using AI across modern GTM. Rather than another presentation on “AI trends,” this interactive session brings attendees together to share workflows, debate best practices, pressure-test tools, and uncover where AI creates real leverage - and where it still falls short. Expect practical examples, live discussion, peer insight, and honest conversation around the future of PMM in an AI-shaped GTM world. Key learnings: - How PMMs are practically using AI across messaging, research, launches, enablement, and competitive intelligence today - The biggest opportunities, limitations, and risks of integrating AI into modern GTM workflows - Real-world prompts, tools, workflows, and experimentation ideas attendees can immediately apply within their own PMM function