Abid Chaudhry is a product marketing leader with 15+ years of experience helping global tech companies craft compelling narratives and drive GTM success. As Director, Product Marketing at ServiceNow, he leads product marketing for the Employee Workflows segment, focusing on solutions that help elevate the employee experience for global enterprises. Abid’s career path wasn’t a straight line, but that’s exactly what shaped his perspective. After earning a degree in International Finance from American University, he built his expertise across product strategy, messaging, and market development—building and scaling product marketing functions across enterprises like Microsoft and AT&T, high-growth startups, and some of the biggest names in tech. Diagnosed with ADHD at 29, Abid gained a deeper understanding of how he works best—not by fitting into rigid frameworks, but by leveraging adaptability, curiosity, and emotional intelligence. That realization fueled his passion for the soft skills that often separate good product marketers from great ones. Today, he’s an advocate for neurodiversity in the workplace and a firm believer that influence in PMM comes from more than just knowing the data—but also knowing how to connect, communicate, and drive action. When he’s not obsessing over positioning statements, you’ll probably find him listening to Pink Floyd, debating the finer points of human behavior, or attempting to keep his cats Poncho and Izzy from wrestling during Zoom calls.