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Stefan
Gladbach
Sr PMM
Pushpay
Stefan Gladbach is a Sr. Product Marketing Manager with over a decade of experience in tech & SaaS. Stefan also spent seven years in sales, which gave him a strong understanding of customer needs and the sales process, skills he now brings to his product marketing roles. Heโ€™s also worked as a PMM consultant for early-stage startups, guiding them on how to build solid marketing foundations and develop effective strategies. Stefan is passionate about simplifying complex ideas, telling fun and compelling narratives, and aligning teams across the business. Heโ€™s also a content creator on LinkedIn and YouTube, sharing everything from product marketing tips to humorous takes on the industry. Stefanโ€™s hands-on approach and focus on results have helped multiple companies achieve solid growth, and he now enjoys using his experience to mentor those new to product marketing.
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17 June 2025 12:00 - 12:30
Stop Writing for Your Boss: How to Push Through Bold Messaging and Make Buyers Care
Most B2B messaging sounds the same. Not because PMMs lack creativity, but because bold ideas get watered down before they reach the buyer. In this session, Stefan Gladbach tackles both sides of the messaging problem: how to build the internal credibility to get human, emotion-led messaging approved without corporate spin, and the practical frameworks for crafting messages that will stand out in a crowded market.