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Stefan

Gladbach

Sr PMM

Pushpay

Stefan Gladbach is a Sr. Product Marketing Manager with over a decade of experience in tech & SaaS. Stefan also spent seven years in sales, which gave him a strong understanding of customer needs and the sales process, skills he now brings to his product marketing roles. He’s also worked as a PMM consultant for early-stage startups, guiding them on how to build solid marketing foundations and develop effective strategies. Stefan is passionate about simplifying complex ideas, telling fun and compelling narratives, and aligning teams across the business. He’s also a content creator on LinkedIn and YouTube, sharing everything from product marketing tips to humorous takes on the industry. Stefan’s hands-on approach and focus on results have helped multiple companies achieve solid growth, and he now enjoys using his experience to mentor those new to product marketing.

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17 June 2024 15:30 - 16:15

Panel | Cross-industry secrets: Different strategies in messaging, positioning, and value proposition revealed

This panel will explore the similarities and differences in messaging, positioning, and value propositions across industries, revealing what product marketers can learn from each other. From the structured world of B2B to the fast-paced creativity of consumer brands, our expert speakers will break down the strategies that transcend industries—and the nuances that make each unique. Key session takeaways: - Master the art of balancing agility with structured processes, risk-taking with a growth mindset, and innovation with core functionality. - Navigate the key differences between B2B and B2C messaging, and learn how to adapt positioning across buyer personas and sales stages. - Avoid common pitfalls in B2B messaging that can weaken your brand’s impact. - Move beyond the cliché of “speaking to pain points” by developing a creative approach to storytelling and messaging. - Learn practical methods for strengthening your creativity muscle to craft messaging that captures attention and drives engagement.