In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: - Building customer-centric marketecture framework: Aligning product enablement with market needs with Milena Babayev, Mastercard -Where to start with AI in product marketing (and where to go next) with Bridget Perry, Former Adobe - How to become a customer and market expert in your domain with Sanjay Kidambi, Infor - Stop being the order-taker: How PMMs become strategic partners with Stefan Gladbach, Pushpay - The future of demos: creating more impactful demos that cut through crowded markets with Zack Wenthe, Tealium

This panel will explore the similarities and differences in messaging, positioning, and value propositions across industries, revealing what product marketers can learn from each other. From the structured world of B2B to the fast-paced creativity of consumer brands, our expert speakers will break down the strategies that transcend industries—and the nuances that make each unique. Key session takeaways: - Master the art of balancing agility with structured processes, risk-taking with a growth mindset, and innovation with core functionality. - Navigate the key differences between B2B and B2C messaging, and learn how to adapt positioning across buyer personas and sales stages. - Avoid common pitfalls in B2B messaging that can weaken your brand’s impact. - Move beyond the cliché of “speaking to pain points” by developing a creative approach to storytelling and messaging. - Learn practical methods for strengthening your creativity muscle to craft messaging that captures attention and drives engagement.