17 June 2025 12:00 - 12:30
Stop Writing for Your Boss: How to Push Through Bold Messaging and Make Buyers Care
Most B2B messaging sounds the same. Not because PMMs lack creativity, but because bold ideas get watered down before they reach the buyer. In this session, Stefan Gladbach tackles both sides of the messaging problem: how to build the internal credibility to get human, emotion-led messaging approved without corporate spin, and the practical frameworks for crafting messages that will stand out in a crowded market.