Moving from a single-product offering to a platform model is one of the most complex shifts a GTM team can make. Pricing and packaging decisions don’t just affect revenue — they reshape positioning, sales motion, expansion strategy, and customer perception. In this session, we’ll explore what it really takes to implement platform pricing in real time, including how to align product, sales, and finance, avoid customer confusion, and design packaging that supports scalable growth. Key learnings: - The strategic considerations behind transitioning from product pricing to platform pricing — and the risks to watch for - How to structure packaging and monetisation to drive adoption, expansion, and long-term value - Practical lessons from implementing a platform pricing model without disrupting pipeline or sales performance