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Event starts in:
44

days :

19

: hours :

8

minutes

25

until early bird prices end

June 17 & 18, 2025
Grand Hyatt Seattle
721 Pine Street
Seattle

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What's on
Workshops
Main stage
Main stage
Networking
Workshops
June 17
June 18
June 17
June 17
08:00
Networking
Networking breakfast & registration
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09:00
Main stage
Chairperson opening remarks
Milena Babayev, Global Director, Product Marketing, Mastercard
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Main stage
09:15
Main stage
Master product marketing: Wow your stakeholders with winning frameworks
Sanjay Kidambi, Senior Director of Solution Marketing, Infor
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Main stage
09:45
Main stage
The art of pre-launch marketing: How to get people excited about something that doesn't exist yet
Lawrence Weber, Head of Product Marketing, Analytics, AWS
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Main stage
10:15
Main stage
From awareness to conversion: Aligning marketing strategies with your buyer’s journey
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Main stage
10:45
Networking
Coffee break
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11:15
Main stage
Crafting tailored product and performance marketing strategies to crack niche industry verticals
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Main stage
11:15
Workshops
Interactive workshop | The human algorithm: Balancing EQ & IQ for modern PMM success
Abid Chaudhry, Director, Product Marketing, ServiceNow
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Workshops
11:45
Main stage
Becoming a PMM archaeologist: Finding and refining content that converts
Jared Ruckle, Sr Director, Product Marketing, Solutions & Industry, Cohesity
Dale “Dr. Z” Zabriskie, Field CISO, Cohesity
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Main stage
12:15
Main stage
Winning hearts, not eye-rolls: The PMM's guide to customer-centric messaging
Katie Yeigh, Director, Product Marketing, Salesforce
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Main stage
12:45
Networking
Lunch break
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13:45
Main stage
Networking roundtables: Navigating the product marketing landscape
Milena Babayev, Global Director, Product Marketing, Mastercard
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Main stage
13:45
Workshops
Interactive workshop | Launch lab: AI-enhanced strategies for product success
Hannah Pickering, Ambassador, Product Marketing Alliance
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Workshops
14:30
Main stage
Pricing for success: Leveraging value-based pricing to drive growth
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Main stage
15:00
Networking
Coffee break
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15:30
Main stage
Panel | Cross-industry secrets: Different strategies in messaging, positioning, and value proposition revealed
Gunjan Paliwal, Sr PMM, AI/ML Ads Signals Products, Meta
Stefan Gladbach, Sr PMM, Pushpay
Katie Tomlin, Director, Solutions & Product Marketing, FTI Consulting
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Main stage
15:30
Workshops
Interactive workshop | Tech talk 101: Navigating the world of technical product marketing
Katie Miller, Former Director of Developer Marketing, Slack
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Workshops
16:15
Main stage
Rewire your brain with AI: A hands-on session for PMMs
Andy Beatman, Director, Product Marketing, Azure OpenAI Service, Microsoft
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Main stage
17:00
Main stage
Chairperson closing remarks
Milena Babayev, Global Director, Product Marketing, Mastercard
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Main stage
17:15
Networking
Happy hour sponsored by Product Marketing Alliance
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June 18
08:00
Networking
Networking breakfast and registration
See the details
09:00
Main stage
Chairperson opening remarks
Milena Babayev, Global Director, Product Marketing, Mastercard
See the details
Main stage
09:15
Main stage
From proactive to reactive: How PMMs can shape strategy and drive impact
Isabell Sheang, Director, Group Product Marketing & GTM, Microsoft
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Main stage
09:45
Main stage
Happily ever after: Why emotional connections are the key to unlocking incremental growth
Jeanne Fu, Senior Vice President, Direct Customer Marketing, M&T Bank
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Main stage
10:15
Main stage
Experimenting with GenAI: Optimizing content conversion with multiple models
Sanjay Puri, VP, Product & Industry Marketing, Customer Marketing, Icertis
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Main stage
10:45
Networking
Coffee break
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11:15
Main stage
Panel | Don’t shoot the messenger: How to get buy-in from product teams to embed customer feedback into your roadmap
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Main stage
11:15
Workshops
Interactive workshop | The PMM puzzle: Putting the pieces together for success
Wendy Werblin, Director, Product Marketing, ScriptPro
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Workshops
12:00
Main stage
Revolutionize your launch strategy: Building signature moments for agility and customer loyalty
Bobbie Jo Gregor, Director, Customer and Product Marketing, Thryv
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Main stage
12:30
Networking
Lunch break
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13:30
Main stage
Networking roundtables: Strategic problem solving
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Main stage
14:15
Main stage
M&A from the inside: A product marketer’s playbook for post-acquisition success
Garrett O'Brain, Product Marketing Lead, Poggio
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Main stage
14:45
Main stage
Navigating the AI transformation: Shaping the future of product marketing in the tech industry
Tess Staal, Director, Marketing, United Health Group
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Main stage
15:15
Networking
Chairperson closing remarks
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Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning, and discussion so you can:

- Network with fellow PMM profs and discover how to overcome blockers and seize growth opportunities through candid discussion.

- Gain actionable insights to effectively integrate automation to deliver personalization at scale.

- Leverage the latest in AI and emerging tech to scale your impact.

Seattle

June 17 & 18, 2025

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