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September 10 & 11, 2025
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Product Marketing Summit | Main stage | Sequoia B
Workshops
Exhibition & networking
Customer Marketing Summit | Cypress A
Developer Marketing Summit | Cypress C
AI for Marketers Summit | Cypress B
September 10
September 11
September 10
September 10
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Product Marketing Summit | Main stage | Sequoia B
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
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09:00
Workshops
PMM Leaders Briefing (Room - Sequoia A)
Rahul Awasthy, Head of GTM for AI, Intel
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09:00
Customer Marketing Summit | Cypress A
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
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09:00
Developer Marketing Summit | Cypress C
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
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09:15
Product Marketing Summit | Main stage | Sequoia B
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
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09:15
Customer Marketing Summit | Cypress A
The post-sale power play: How customer marketers drive growth across the entire journey
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09:15
Developer Marketing Summit | Cypress C
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Former CMO, LaunchDarkly
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09:45
Product Marketing Summit | Main stage | Sequoia B
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
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09:45
Customer Marketing Summit | Cypress A
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
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09:45
Developer Marketing Summit | Cypress C
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
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10:15
Product Marketing Summit | Main stage | Sequoia B
How PMMs Can Use AI to Automate and Amplify Competitive Intelligence
Katie Berg, VP of Marketing, Klue
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10:15
Developer Marketing Summit | Cypress C
Serving open source developer communities
Jayson Delancey, Head of Developer Relations, Semgrep
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10:45
Exhibition & networking
Coffee break
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10:45
Customer Marketing Summit | Cypress A
Panel - Delivering outsized value with leading customer advisory board programs
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11:15
Product Marketing Summit | Main stage | Sequoia B
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
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11:15
Developer Marketing Summit | Cypress C
Code to cash: Playbooks for converting developer adoption into revenue
Piyush Agarwal, Co-founder and Chief Revenue Officer, Reo.Dev
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11:30
Workshops
Workshop - Aligning product & customer marketing to unleash powerful customer narratives (Room - Sequoia A)
Sangeeta Walsh, VP of Marketing, RingCentral
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11:30
Workshops
Workshop: How to kick-start your Analyst relations strategy (Room - Bayside B)
Daniel Kuperman, VP of Product Marketing, Jellyfish
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11:30
Customer Marketing Summit | Cypress A
Roundtables - Your biggest challenge as a customer marketer
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11:45
Product Marketing Summit | Main stage | Sequoia B
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
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11:45
Developer Marketing Summit | Cypress C
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Elle Grossenbacher, Product Marketing Lead, Cisco
Andrew Baker, Founder, Implausable.AI
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12:15
Product Marketing Summit | Main stage | Sequoia B
From fear to forward: Repositioning products and messaging for the AI Era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
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12:15
Developer Marketing Summit | Cypress C
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
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12:30
Workshops
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team (Room - Sequoia A)
Melissa Miller, Head of Product Marketing, AI, Atlassian
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12:45
Exhibition & networking
Lunch break
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13:15
Customer Marketing Summit | Cypress A
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Sara Huntley, Director of Global Customer Engagement, Microsoft
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
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13:45
Product Marketing Summit | Main stage | Sequoia B
Get Your Message Right: Using Science to Move Decision-Makers
Rob Perrilleon, SVP, Client Experience, Corporate Visions
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13:45
Workshops
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral. (Room - Sequoia A)
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
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13:45
Developer Marketing Summit | Cypress C
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
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14:15
Product Marketing Summit | Main stage | Sequoia B
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
Meenal Relekar, Product Marketing Expert & Career Coach
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14:15
Developer Marketing Summit | Cypress C
Moderated roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
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14:30
Customer Marketing Summit | Cypress A
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
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14:45
Developer Marketing Summit | Cypress C
Main stage workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
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15:00
Exhibition & networking
Coffee break
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15:30
Product Marketing Summit | Main stage | Sequoia B
Panel - PMM leaders' journeys on using AI for product content (and how to use it without sacrificing quality)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
Hugh McFall, Senior Product Marketing Manager, Autodesk
Leena Sukumar, Senior Director of Product Marketing, Partnerships, RingCentral
Stephanie Dang, Senior Manager, Product Marketing, PathFactory
Eric Carter, Director of Product Marketing, Sysdig
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15:30
Customer Marketing Summit | Cypress A
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
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16:00
Product Marketing Summit | Main stage | Sequoia B
Hell Yes or No: From Google X to Meta Reality Labs, Lessons From a Non-Linear PMM Career
Laura Thompson, Product Marketing Lead, Future AI/AR Devices, Meta
Diana Wolff, Product Marketing, New Formats & Ads Innovation, Reddit
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16:00
Customer Marketing Summit | Cypress A
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
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16:00
Developer Marketing Summit | Cypress C
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
Gaurav Jain, Co-founder & CTO, Reo.Dev
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16:30
Product Marketing Summit | Main stage | Sequoia B
The Ultimate Product Launch: Building Your Personal Brand as a PMM
Eric Nakano, Vice President of Product Marketing, Rakuten Advertising
Fallon Jenson, Senior Manager, Product Marketing, Rakuten Advertising
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16:30
Customer Marketing Summit | Cypress A
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
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16:30
Developer Marketing Summit | Cypress C
Lessons in leading developer communities through times of change
Karen White, Principal Product Marketing Manager, Atlassian
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17:00
Developer Marketing Summit | Cypress C
Closing remarks
Karen White, Principal Product Marketing Manager, Atlassian
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17:15
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
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September 11
08:00
Exhibition & networking
Networking breakfast
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09:00
Product Marketing Summit | Main stage | Sequoia B
Chairperson opening remarks
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
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09:15
Product Marketing Summit | Main stage | Sequoia B
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
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09:15
Customer Marketing Summit | Cypress A
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
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09:15
AI for Marketers Summit | Cypress B
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
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09:45
Product Marketing Summit | Main stage | Sequoia B
From Features to Outcomes: The New Rules of AI Pricing
Meenal Relekar, Product Marketing Expert & Career Coach
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09:45
Workshops
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit (Room - Sequoia A)
Olga Levchik, Head of Competitive Intelligence, Culture Amp
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09:45
Workshops
Workshop - Technical product marketing masterclass (Room - Bayside B)
Katie Miller, Former Director of Developer Marketing, Slack
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09:45
Customer Marketing Summit | Cypress A
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
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09:45
AI for Marketers Summit | Cypress B
Panel - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Varun Kohli, CMO, Cequence
Neel Patel, Head of AI, Product Marketing, Asana
Anand Patel, Sr. Director of Product Marketing, Goldcast
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10:15
Product Marketing Summit | Main stage | Sequoia B
Beyond Launch Fatigue: Driving Rep Wins Post-Product Release
Seth McGuire, COO & President, Spekit
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10:30
AI for Marketers Summit | Cypress B
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
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10:45
Exhibition & networking
Coffee break
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11:00
Customer Marketing Summit | Cypress A
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
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11:15
Product Marketing Summit | Main stage | Sequoia B
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Hai Habot, VP of Product, GoFundMe
Madhuri Murlikrishnan, Former Head of Video Parnerships & GTM, Adobe
Nishant Gupta, Principal Product Manager, LinkedIn
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11:15
Workshops
Workshop - Building Product Marketing from the Ground Up: A Framework for Strategic Impact (Room - Sequoia A)
Hafiz Khalid, Director of Product Marketing, XP Power
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11:15
Workshops
Workshop - The 3 P's to unlock true strategic collaboration as a PMM (Room - Bayside B)
Dustin Burg, Former Director of Product Marketing, Unity
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11:30
Customer Marketing Summit | Cypress A
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
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11:30
AI for Marketers Summit | Cypress B
Breaking down silos with AI to enable seamless internal collaboration
Ghazal Katyal, Marketing and Events Lead, Women in AI
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12:00
Product Marketing Summit | Main stage | Sequoia B
Interactive Demo 101
Matthew Phillips, Guideflow
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12:00
Customer Marketing Summit | Cypress A
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
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12:00
AI for Marketers Summit | Cypress B
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
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12:15
Product Marketing Summit | Main stage | Sequoia B
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
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12:15
Workshops
Workshop - Built From Scratch: How To Survive and Thrive As Your Startup’s Only PMM (Room - Sequoia A)
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
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12:45
Exhibition & networking
Lunch break
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13:45
Product Marketing Summit | Main stage | Sequoia B
Beyond AI Hype: Crafting Human-Centric Messaging for your Customers
Jimil Patel, Head of Technical Product Marketing, Intuit
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13:45
Customer Marketing Summit | Cypress A
Advocacy in action: How to grow retention and usage through customer champions
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13:45
AI for Marketers Summit | Cypress B
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
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14:15
Product Marketing Summit | Main stage | Sequoia B
Fireside chat - PMM priorities: How to determine what truly matters
Dan Davidow, CMO, JaneApp
Rocio Wellington, Director of Product Marketing, Uber
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14:15
Customer Marketing Summit | Cypress A
From inbox to impact: Simple tactics to refresh your customer email strategy
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14:15
AI for Marketers Summit | Cypress B
Interactive roundtable discussions
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14:45
Product Marketing Summit | Main stage | Sequoia B
Customer advisory boards: A PMMs secret weapon
Sharon Markowitz, Former Head of Product Marketing, App Marketplace, Zoom
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14:45
Customer Marketing Summit | Cypress A
Fueling growth from within: Demand generation through customer marketing
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15:00
AI for Marketers Summit | Cypress B
Main stage workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
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15:30
Product Marketing Summit | Main stage | Sequoia B
Chairperson closing remarks
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
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Get your ticket

to the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Gain immediately applicable PMM tactics that deliver measurable results.

- Learn the most in-demand PMM skills to stay ahead of the curve.

- Tap into the ultimate PMM network for peer insights and direct mentorship.

Absorb essential insights from across 5 summit tracks: product marketing (main stage & breakout workshops), developer marketing, customer marketing, AI for marketers and an exlcusive track for CMOs.

San Francisco
September 10 - 11, 2025

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Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Hyatt Regency San Francisco Airport
When you arrive at the hotel through the main entrance, head straight up the central staircase. At the top, you’ll find our registration desk on the left, located in the Atrium. For your convenience, escalators and elevators are also available.
1333 Old Bayshore Highway
CA 94010
Burlingame
United States

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