Meiling Tan is VP of Brand & GTM at Care.com, where she recently orchestrated the company’s largest transformation in its 18-year history. She led a full rebrand, an Effie Award-winning integrated campaign, and a product refresh, reinvigorating the nation's largest online family care platform and delivering its first quarter of new membership growth in nearly four years. Today, she leads seven key functions: Brand, Creative, Product Marketing, Product Design, Insights, Social, and Communications. Meiling was previously the Founding Head of Marketing at Waymo, where she defined a new product category that did not exist before. During her tenure, she scaled a multi-disciplinary marketing team from a team of one, launched the world's first autonomous ride-hailing service, and quadrupled brand trust amidst intense public scrutiny. Earlier in her career, she translated moonshots into human stories at Google X (now X the Moonshot Factory), and drove B2B advertising initiatives at YouTube. Meiling has also served as Head of Marketing at Brightline, a pediatric mental health platform named one of Fast Company's 50 Most Innovative Companies. Her work has earned coverage in Fast Company, The New York Times, TechCrunch, PEOPLE, Ad Age, and more. She holds a B.A. in Philosophy, Politics & Economics from the University of Pennsylvania.