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Ari
Kepnes
Sr. Manager, Product Marketing
Affirm
Ari Kepnes leads a team of product marketers at Affirm focused on launching new B2B products. Prior to Affirm, Ari built out the product marketing function at Density as it scaled from Seed to Series D. Ari has 10+ years of marketing experience and has consulted dozens of tech companies on product marketing, content marketing, positioning, and go-to-market strategy.
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09 September 2026 14:00 - 14:45
Panel | Ctrl+alt+delete: How AI is rebooting the PMM team from the inside out (Main Stage)
AI isn’t gradually reshaping PMM teams, it is already rewriting the org chart while most leaders are still planning next year’s structure. This panel brings together leaders who are actively navigating how AI is collapsing old workflows, blurring traditional PMM roles, and forcing a rethink of what a high-performing team actually looks like. The discussion will dig into what is being automated, what is being redefined, and what PMMs need to double down on if they want to stay essential in an AI-driven operating model. Key takeaways: - See how AI is already reshaping PMM roles, workflows, and team design in real time - Understand which parts of PMM are being automated, accelerated, or fundamentally rewritten - Learn how leading teams are restructuring to stay fast, focused, and commercially impactful - Take away practical ways to evolve your PMM function before the org chart evolves without you