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Shobhit
Bhutani
PMM Lead, AI
Broadcom
Shobhit Bhutani is AI Product Marketing Lead at VMware, where he drives how enterprises adopt Generative AI, Private AI, and agentic AI through practical, outcome-focused go-to-market strategies. With 15+ years across Broadcom, Dell Technologies, Pure Storage, and Rackspace, Shobhit specializes in translating complex AI and infrastructure technologies into clear business value for customers, partners, and field teams. He helps organizations move from AI experimentation to secure, scalable production by connecting AI innovation with real enterprise use cases. Passionate about technology solutions and product marketing, Shobhit brings a systems-thinking approach from his engineering background and is an active speaker and moderator in AI and product marketing communities.
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09 September 2026 14:00 - 14:45
PMM therapy | The AI treadmill: How to keep up without chasing every shiny new update
Every week, 100+ new AI tools launch. New frameworks trend. New “must-know” updates flood LinkedIn. And for PMMs, keeping up can start to feel like a second full-time job. This session is group therapy for product marketers who are tired of feeling behind. Key discussion points: - The reality of AI is a constant sense of overwhelm, shiny-object syndrome, and the pressure to stay perpetually up to date while still delivering core PMM responsibilities - How PMMs are deciding what is actually worth their attention versus what can be safely ignored without missing critical shifts - Practical ways teams are filtering noise and prioritising learning in a fast-moving AI landscape - How PMMs are building sustainable habits to stay informed and experiment with AI without burning out