Building a product marketing function is both challenging and rewarding. This workshop will talk you through the journey in bringing together strategic marketing, customer experience, go-to-market, sales enablement, and market intelligence into a unified, high-impact function. Attendees will gain a practical framework, real-world lessons, and tools to apply in their own organizations. This session is designed for solo product marketers, product marketers who are building their function or teams from scratch, expanding their scope, or simply looking to broaden their career perspective by understanding what’s possible within product marketing.