According to Harvard Business School, between 80% to 95% of new product launches fail to hit their business targets. Yet PMMs are still expected to say yes to most launches, even when impact varies widely. Join our panelists as they explore how PMMs can prioritize launches more ruthlessly, influence what gets shipped, and focus GTM effort on work that drives real business impact. It will also examine how PMMs can shift from execution to strategic influence by shaping launch decisions, challenging default tiering models, and pushing back on scope or timing using clear signals of market readiness. Key takeaways: - Shift from launch execution to influencing revenue, retention, and pipeline outcomes - Redesign launch prioritization using market impact rather than engineering effort - Push back on scope and timing using market readiness, not opinion - Strengthen PM–PMM alignment through clearer definitions of launch success

Ship enough AI features and a simple question gets hard to answer: what actually makes this product different? Once "AI-powered" is on every homepage, capability claims stop doing the work and buyers can't tell the products apart, and sales can't explain why they should. Join Manoj as he shares his framework for outcome-led AI positioning: start from buyer pain rather than product capability, map where competitive white space genuinely exists, and land on a single structured position that holds up in customer conversations and internal reviews alike. Key takeaways: - Diagnoze why capability claims stop working once every competitor makes them - Start positioning from buyer pain, not the product's feature list - Map competitive white space to find ground you can defend - Build one structured position that survives customer conversations and internal review