According to Harvard Business School, between 80% to 95% of new product launches fail to hit their business targets. Yet PMMs are still expected to say yes to most launches, even when impact varies widely. Join our panelists as they explore how PMMs can prioritize launches more ruthlessly, influence what gets shipped, and focus GTM effort on work that drives real business impact. It will also examine how PMMs can shift from execution to strategic influence by shaping launch decisions, challenging default tiering models, and pushing back on scope or timing using clear signals of market readiness. Key takeaways: - Shift from launch execution to influencing revenue, retention, and pipeline outcomes - Redesign launch prioritization using market impact rather than engineering effort - Push back on scope and timing using market readiness, not opinion - Strengthen PM–PMM alignment through clearer definitions of launch success

Every PMM has built the perfect battlecard, only to watch it collect dust in a shared drive somewhere. AI promises to fix sales enablement — but the real shift isn't just automation, it's proximity. Join Renzo as he unpacks how AI is genuinely changing the game for sales enablement, and why staying close to sales still matters more than any tool. Key takeaways - Why AI is changing what "good" sales enablement actually looks like - The common misconception quietly holding PMM teams back - Where AI adds real leverage — and where it can't replace human judgment - What it actually takes to build enablement sales teams will use