Product marketing is demanding. High expectations, constant change, and high-stakes moments can take a toll—even for top performers. Best known for helping companies write punchy messaging, Emma has been helping tech leaders thrive through mental performance coaching. In this keynote, she brings those two worlds together to show why the messages you tell yourself matter just as much as the ones you write for customers. You'll learn three simple writing techniques to quiet your inner critic, build genuine confidence, and perform at your best when the stakes are highest—giving you a competitive edge that lasts long after the conference ends. Key takeaways - Learn why the messages you tell yourself matter more than the ones you write for customers. - How to combat imposter syndrome, self-doubt, and anxiety with mental performance tools. - 3 writing exercises to quiet your inner critic, build confidence, and perform at your best

Ever wanted instant access to a messaging expert at 11pm before a big launch? Chris and Lanie did... so they built an AI version. And now they're bringing it to San Francisco, alongside the messaging expert herself. In this hands-on workshop, you'll use the custom GPT built on Emma Stratton's Make It Punchy framework to tear apart real messaging in real time, then rebuild it, together, in the room. Bring your worst copy, your most confusing value prop, or that positioning line you've never quite been able to crack. Key takeaways: - How to use the 'Is It Punchy?' custom GPT to instantly pressure-test and sharpen your messaging, on demand, any time - A practical, repeatable rubric for identifying what makes messaging land vs. fall flat straight from Emma Stratton's framework - Live feedback on real messaging challenges, workshopped collaboratively with peers and experts in the room - A tool and a mindset you can bring back to your team the very next day