Forbes reports that up to 66% of American employees are experiencing some degree of job burnout. As PMM roles evolve under the pressure of AI, shifting expectations, and growing demands to prove impact, many product marketers are navigating burnout, self-doubt, and uncertainty about what the future holds. Join Emma Stratton as she explores how to build the mindset, confidence, and resilience needed to stay effective, adaptable, and grounded, even as the role continues to change around you. Key takeaways: - Identify the hidden drivers of burnout, fear, and imposter syndrome impacting today’s PMMs, and how to address them proactively - Build practical mindset habits that strengthen confidence, resilience, and performance in high-pressure environments - Learn how to navigate career uncertainty and shifting role expectations without losing momentum or self-belief - Walk away with strategies to sustain long-term impact, wellbeing, and career growth in an increasingly unpredictable PMM landscape

Ever wanted instant access to a messaging expert at 11pm before a big launch? Chris and Lanie did... so they built an AI version. And now they're bringing it to San Francisco, alongside the messaging expert herself. In this hands-on workshop, you'll use the custom GPT built on Emma Stratton's Make It Punchy framework to tear apart real messaging in real time, then rebuild it, together, in the room. Bring your worst copy, your most confusing value prop, or that positioning line you've never quite been able to crack. Key takeaways: - How to use the 'Is It Punchy?' custom GPT to instantly pressure-test and sharpen your messaging, on demand, any time - A practical, repeatable rubric for identifying what makes messaging land vs. fall flat straight from Emma Stratton's framework - Live feedback on real messaging challenges, workshopped collaboratively with peers and experts in the room - A tool and a mindset you can bring back to your team the very next day