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Emma
Stratton
Messaging Expert & Founder
Punchy
Emma is an expert in positioning and messaging for B2B tech. At Punchy, she guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out (and kicks butt). To date, she’s consulted with 80+ companies (Loom, Miro, Outreach, and Uber, to name a few) and trained 536 product marketers from teams at leading companies like Akamai, Atlassian, Oracle, Splunk, and more.
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10 September 2024 09:15 - 09:45
The one (simple) rule for better messaging
Effective messaging isn’t about your product – it’s about the new things your customer can do, be or feel (thanks to your product). In this session, Emma Stratton will share the simple rule behind great messaging, and give you a step-by-step approach to writing product messaging that lands with your audience. Through real-life examples, you’ll learn how to convey the awesomeness of your product in a punchy way. Key takeaways: • A 3-step framework for writing an effective message that resonates • How value propositions, benefits, and features differ (and work together) • How to adjust your messaging for different audiences
11 September 2024 11:15 - 12:15
Workshop - Messaging with Emma Stratton
Learn how to write punchier product messaging in a hands-on workshop with Emma Stratton. You’ll practice a 3-step process for writing a message for your own product, and have the opportunity to get feedback on your work. • Learn how to choose the right benefits and value propositions • Practice writing a concise, value-based message • Get insights from real-life examples, peer discussion, and feedback from Emma