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Mike
Pegg
Head of Google Maps Platform Developer Relations
Google
Mike Pegg is a seasoned developer marketing and developer relations leader with over two decades of experience at the intersection of product marketing, community building, and developer advocacy. As a former Head of Consumer Google Maps Marketing and current Head of Google Maps Platform Developer Relations & Community, Mike has led high-impact product marketing strategies and has a proven track record of building and managing high-performing, cross-functional PMM and DevRel teams. Mike specializes in driving developer adoption through technical advocacy, AI-focused content strategies, and strategic community engagement, consistently delivering measurable business growth for global-scale developer platforms at Google. Mike is a 2026 Boston marathoner, music playlister and aspiring DJ.
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09 September 2026 14:45 - 15:15
Panel | Product marketing in the agentic era
AI agents are no longer just answering questions, they're making decisions: shortlisting vendors, evaluating features, recommending products. When the first "customer" your positioning has to convince might be an algorithm, everything PMMs know about messaging and buyer journeys gets rewritten. Join our panelists as they explore what product marketing looks like when agents research and decide on your buyer's behalf, and where PMM judgment still matters most as agents take on more of the evaluation process. Key takeaways: - How AI agents are changing buyer research and what that means for positioning - Structuring content and narratives that hold up for human and machine audiences alike - Where PMM craft remains irreplaceable as agents take on more evaluation - Practical approaches for adapting messaging to an agentic buying landscape