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September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

Why
attend?

Elevate your PMM game: Uncover vital trends, master new tools, and implement winning strategies for unparalleled career growth across five marketing tracks.

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Customize your

summit experience

We've rebuilt Product Marketing Summit San Francisco with connection at its core. A main stage for big ideas, PMM Therapy for the honest conversations, and hands-on workshops for the moments where things actually click. The stuff that only happens when you're actually in the room — not scrolling, not streaming, not prompting.

The best part? Full access to co-located events across our sister communities, all under one roof.

Main stage

Big ideas, bold strategies, and the conversations shaping the PMM function. Hear from senior leaders and leave with new ideas you can apply immediately.

PMM therapy

An open, discussion-led space designed for honest conversations with your peers. Share experiences, unpack challenges & learn how others are navigating them.

Workshops & hackathons

Hands-on, interactive sessions built for doing - not just listening. Leave with practical frameworks and tangible outputs you can actually use.

One ticket

access all areas

We're teaming up with our sister communities to bring you an Access All Areas experience - your pass gives you & your entire team unlimited access across every event track and all session recordings afterwards.

Customer Marketing Summit

September 9 & 10

Elevate your advocacy strategy with a customer marketing program that leverages customer stories, champions brand advocates, and drives growth.

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Developer Marketing Summit

September 9

Learn to reach the most technical buyer through developer education, community building, and trust - with the people who know this persona best.

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AI for Marketers Summit

September 9 & 10

Lead the AI rebuild at its core, ensuring that your team's value & impact deepens through the shift, not gets quietly absorbed into it.

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Call to action

Not sure which plan is best for you? Talk to our team to secure the best option.

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Our Stats

100+

Speakers

500+

Attendees

80%

Senior management

350+

Companies

What last year's
attendees said...

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What you’ll get

out of the summit

→ Sharpen your messaging and positioning - and learn how AI can help you do it faster, without losing what makes your product different.

→ Connect and collaborate across our three tracks: PMM therapy roundtables, hands-on workshops, and main stage discussions - formats built for real conversation, not passive listening.

→ Cement PMM's place at the table with the skills, frameworks, and commercial language to show the impact you drive, not just what you do.

September 09 & 10, 2026
Hyatt Regency San Francisco Airport
San Francisco

Product Marketing Summit

Agenda
at a glance

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Testimonials

Explore how to make sharper commercial bets, from ICP and segmentation to pricing & packaging, without losing focus as you scale.

GTM that scales

Product Marketing Manager

Learn how to rebuild the way you work from the ground up with AI and unlock the version of PMM that thrives in the new era, not just survives it.

AI-enabled PMM

Product Marketing Manager

Discover how to drive alignment across Product, Sales, and Leadership, even when priorities conflict & you need to operate beyond your authority.

Cross-functional influence

Product Marketing Manager

Testimonials
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Sharpen your positioning so it's credible, consistent, and strong enough to stand out in a category where every product sounds the same.

Positioning and narrative

Product Marketing Manager

Become the person who understands the market better than anyone else, and learn how to turn those insights into direction the whole org follows.

Customer & market insight

Product Marketing Manager

Rethink how to tier launches, change behaviour through better enablement, and turn adoption into a competitive advantage instead of an afterthought.

Launch & enablement

Product Marketing Manager

September 09 & 10, 2026
Hyatt Regency San Francisco Airport
San Francisco

Download

your brochure

Get an in-depth breakdown of what you can expect from the summit, download your brochure today.

Need budget sign-off before you can book?

Use our ready-made ChatGPT prompt to generate a personalized approval email in minutes. Tailored to your role, your team’s priorities, and the impact you’ll bring back.

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Join the
conversation

Join 95,000+ passionate PMMs across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities. Join the community.

Got a question?

Speak to the team

Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.

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