Every PMM has been told that AI should be transforming their work, but without a clear starting point, most are still watching from the sidelines while the gap between them and early adopters gets wider. In this hands-on, beginner-friendly hackathon, Lauren will show you how to go from passive observer to active builder, setting up AI for your specific PMM objectives and creating real tools you can take back to work on Monday. No coding experience required; just show up ready to build. Key takeaways: - How to set up and prompt AI effectively for product marketing work, and the principles that stop you getting burned by a highly confident, highly imperfect tool - How to build your own personalised knowledge base that makes you a faster, sharper subject matter expert - How to leverage company data to develop TAM and target analyses without needing a data team - How to scale your AI outputs into tooling that works across your entire marketing organisation