Every PMM has a brilliant generalist at their side now, their LLM. That’s the baseline. Win-loss is the data source that makes it even more useful: buyer truth, collected across every deal and every point of view. This session covers real examples of how PMMs can nail their jobs to be done with win-loss powering their AI stack: from positioning & messaging, competitive strategy, pricing & packaging decisions, and getting insights into the hands of stakeholders that need them most. You’ll leave with a practical model for feeding win-loss into your AI stack, and what it does for the work you already own.