AI agents are no longer just answering questions, they're making decisions: shortlisting vendors, evaluating features, recommending products. When the first "customer" your positioning has to convince might be an algorithm, everything PMMs know about messaging and buyer journeys gets rewritten. Join our panelists as they explore what product marketing looks like when agents research and decide on your buyer's behalf, and where PMM judgment still matters most as agents take on more of the evaluation process. Key takeaways: - How AI agents are changing buyer research and what that means for positioning - Structuring content and narratives that hold up for human and machine audiences alike - Where PMM craft remains irreplaceable as agents take on more evaluation - Practical approaches for adapting messaging to an agentic buying landscape