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Christopher
Marin
Associate VP Digital Marketing
Inovalon
Christopher Marin is a technology leader who harnesses AI and data to transform marketing operations. As AVP of Digital Marketing at Inovalon, he directs comprehensive digital strategies, optimizes the MarTech stack, and leverages advanced analytics to drive growth and customer engagement. With extensive experience across digital transformation, brand development, and analytics, Chris has built his career on constructing complex data ecosystems to deliver measurable marketing results. He has led digital, brand, analytics, social media, and sales enablement teams. Before Inovalon, Chris served at DXC Technology, orchestrating global digital marketing channels across 70+ countries for the Fortune 500 firm. His accomplishments include spearheading a comprehensive corporate rebranding and managing high-profile partnerships with Manchester United and Ferrari's Formula 1 team. As a founding member of DXC's Office of AI, Data Strategy Office, and Data Stewardship Council, Chris helped establish frameworks that bridged technology and marketing objectives. Chris holds a Master's in Information Management & Systems from UC Berkeley. His current work focuses on developing AI-powered applications that deliver measurable ROI through workflow automation, enhanced personalization, and data-driven insights. Beyond his professional pursuits, Chris is an avid photographer, diving enthusiast, and world traveler who prioritizes adventures with his family.
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09 September 2026 14:00 - 15:15
Workshop | Is it punchy? Fix your messaging live with a custom GPT and Emma Stratton
Ever wanted instant access to a messaging expert at 11pm before a big launch? Chris and Lanie did... so they built an AI version. And now they're bringing it to San Francisco, alongside the messaging expert herself. In this hands-on workshop, you'll use the custom GPT built on Emma Stratton's Make It Punchy framework to tear apart real messaging in real time, then rebuild it, together, in the room. Bring your worst copy, your most confusing value prop, or that positioning line you've never quite been able to crack. Key takeaways: - How to use the 'Is It Punchy?' custom GPT to instantly pressure-test and sharpen your messaging, on demand, any time - A practical, repeatable rubric for identifying what makes messaging land vs. fall flat straight from Emma Stratton's framework - Live feedback on real messaging challenges, workshopped collaboratively with peers and experts in the room - A tool and a mindset you can bring back to your team the very next day