Product Marketing Summit
San Francisco
Built for PMMs ready to define their advantage in the AI era - then articulate it and turn it into growth.
Connect with the world's largest PMM community and leave with a playbook for market-defining positioning, frameworks to influence without authority, and tactics to future-proof your role by proving your impact.
Early bird
tickets now live
Six years. Thousands of PMMs. One event that keeps raising the bar - built for PMMs who refuse to stay in their lane.
Because the most impactful PMMs don't just support the business - they shape direction, own the narrative, and make themselves impossible to sideline.
Join the people redefining what great product marketing looks like and leave with the tools, frameworks, and connections to:
→ Build customer insight and competitive intelligence programs that go well beyond slide-decks to influence your roadmap and align your entire GTM org
→ Craft positioning that's genuinely differentiated & nail the GTM motion that fits your market and run launches that drive adoption long after day one
→ Grow your Bay Area PMM network across main stage sessions, PMM therapy roundtables, and hands-on workshops, and leave with peer relationships built in the room, not just exchanged on LinkedIn
A snapshot of
our speakers
Customize your
summit experience
We've rebuilt Product Marketing Summit San Francisco with connection at its core. A main stage for big ideas, PMM Therapy for the honest conversations, and hands-on workshops for the moments where things actually click. The stuff that only happens when you're actually in the room — not scrolling, not streaming, not prompting.
The best part? Full access to co-located events across our sister communities, all under one roof.
Main stage
Big ideas, bold strategies, and the conversations shaping the PMM function. Hear from senior leaders and leave with new ideas you can apply immediately.
PMM therapy
An open, discussion-led space designed for honest conversations with your peers. Share experiences, unpack challenges & learn how others are navigating them.
Workshops & hackathons
Hands-on, interactive sessions built for doing - not just listening. Leave with practical frameworks and tangible outputs you can actually use.
What last year's
attendees said...
What you’ll get
out of the summit
→ Sharpen your messaging and positioning - and learn how AI can help you do it faster, without losing what makes your product different.
→ Connect and collaborate across our three tracks: PMM therapy roundtables, hands-on workshops, and main stage discussions - formats built for real conversation, not passive listening.
→ Cement PMM's place at the table with the skills, frameworks, and commercial language to show the impact you drive, not just what you do.
Agenda
at a glance
Explore how to make sharper commercial bets, from ICP and segmentation to pricing & packaging, without losing focus as you scale.
GTM that scales
Product Marketing Manager
Learn how to rebuild the way you work from the ground up with AI and unlock the version of PMM that thrives in the new era, not just survives it.
AI-enabled PMM
Product Marketing Manager
Discover how to drive alignment across Product, Sales, and Leadership, even when priorities conflict & you need to operate beyond your authority.
Cross-functional influence
Product Marketing Manager
Sharpen your positioning so it's credible, consistent, and strong enough to stand out in a category where every product sounds the same.
Positioning and narrative
Product Marketing Manager
Become the person who understands the market better than anyone else, and learn how to turn those insights into direction the whole org follows.
Customer & market insight
Product Marketing Manager
Rethink how to tier launches, change behaviour through better enablement, and turn adoption into a competitive advantage instead of an afterthought.
Launch & enablement
Product Marketing Manager
One ticket
access all areas
We're teaming up with our sister communities to bring you an Access All Areas experience - your pass gives you & your entire team unlimited access across every event track and all session recordings afterwards.
Customer Marketing Summit
September 9 & 10
Elevate your advocacy strategy with a customer marketing program that leverages customer stories, champions brand advocates, and drives growth.
Check out the speakers
Developer Marketing Summit
September 9
Learn to reach the most technical buyer through developer education, community building, and trust - with the people who know this persona best.
Check out the speakers
AI for Marketers Summit
September 9 & 10
Lead the AI rebuild at its core, ensuring that your team's value & impact deepens through the shift, not gets quietly absorbed into it.
Check out the speakers
Not sure which plan is best for you? Talk to our team to secure the best option.
Our Stats
100+
Speakers
500+
Attendees
80%
Senior management
350+
Companies
Download
your brochure
Get an in-depth breakdown of what you can expect from the summit, download your brochure today.
Need budget sign-off before you can book?
Use our ready-made ChatGPT prompt to generate a personalized approval email in minutes. Tailored to your role, your team’s priorities, and the impact you’ll bring back.
Take a look at our past summits
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Elevate your team's
PMM game
Get $100 USD off per ticket with our group rate (just 3+ people required). It’s the perfect way to align on strategy and scale learnings across your org.
Chat to Raluca to secure your team’s discount.
Check out our
summit series...
Interested in more than one summit? Chat to the team to secure the best rate.
Got a question?
Speak to the team
Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.