Most PMM hiring is broken, and both sides are to blame. Hiring managers can't articulate what great looks like, candidates can't signal it, and everyone walks away frustrated. Yi Lin Pei and Jonathan Pipek have sat across both sides of the table hundreds of times, and in this session, they're laying out exactly what great PMM hiring looks like in practice - no fluff, no generic advice, just real data and brutal honesty about where it all goes wrong. Key takeaways: - The signals that actually separate great PMM candidates from the rest, and how to spot them fast - Where PMM hiring processes break down and how to fix them before you lose the best candidates - How to position your PMM experience to cut through the noise in a crowded market - What hiring managers are really evaluating - and how to give yourself the best shot at the role

Entering a new market is one of the highest-stakes moves a B2B SaaS company can make, and when it goes wrong, PMM is usually the first to feel it. In this no-filter peer discussion, we're getting into the real strategic and tactical realities of market expansion: the signals that separate a genuine opportunity from a costly distraction, and what execution actually looks like when you're building the playbook live. Key discussion points: - How to define and validate your ICP from scratch when entering unfamiliar territory - The difference between repositioning for a new segment and genuinely entering a new market, and why it matters - What signals tell you you're chasing a distraction, not a real opportunity - How PMMs can shape the commercial plan and own their seat in the market expansion conversation