Hiring a great PMM and getting hired as a PMM are two sides of the same coin. Yet most advice on the topic treats them as separate conversations, leaving hiring managers with misaligned expectations and candidates without a clear signal for what great actually looks like. In this session, Yi Lin Pei and Jonathan Pipek, co-founders of 3AM Recruiting, bring both perspectives together to decode what great really means in practice. Drawing from real hiring data and hundreds of PMM candidate conversations across B2B SaaS companies at every stage, they will give you the tools to close the gap, regardless of which side of the table you are sitting on. Hiring managers will leave with a sharper eye for the signals that separate great PMM candidates from the rest, a clearer framework for where hiring processes break down, and practical ways to align expectations with what the market actually looks like. PMMs will leave knowing how to position their experience to stand out in a competitive market, what hiring managers are really evaluating, and how to give themselves the best shot at cutting through the noise.

Entering a new market is one of the highest-stakes moves a B2B SaaS company can make, and when it goes wrong, PMM is usually the first to feel it. In this no-filter peer discussion, we're getting into the real strategic and tactical realities of market expansion: the signals that separate a genuine opportunity from a costly distraction, and what execution actually looks like when you're building the playbook live. Key discussion points: - How to define and validate your ICP from scratch when entering unfamiliar territory - The difference between repositioning for a new segment and genuinely entering a new market, and why it matters - What signals tell you you're chasing a distraction, not a real opportunity - How PMMs can shape the commercial plan and own their seat in the market expansion conversation