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Paul
Ngan
Director, Product Marketing
Everyset
Paul Ngan is Director of Product Marketing at Everyset, a fast-scaling startup modernizing how film and television productions manage and pay background actors. He leads go-to-market strategy, positioning, and messaging for Everyset’s workforce management and payroll platform. With more than 15 years of marketing experience across B2B SaaS, consumer brands, and entertainment, Paul brings product marketing and marketing strategy experience across early-stage and large-scale matrixed environments, including Everyset, Cornerstone OnDemand, and Sony Pictures. Paul is known for combining customer insight, strategic storytelling, and cross-functional alignment to build clear positioning, compelling messaging, and effective go-to-market programs. He holds an MBA from UCLA Anderson.
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10 September 2026 09:45 - 10:30
PMM therapy | Roadmap whiplash: GTM in the age of endless releases
When AI helps product and engineering ship faster than you can build a GTM motion, PMM stops feeling like strategy and starts feeling like damage control. The pressure to keep pace with constant releases is quietly becoming one of the biggest unsolved problems in the PMM playbook, especially when customers, sales, CS, and marketing are all expected to absorb change faster than they realistically can. Key discussion points: - How to decide what deserves a full launch, a lighter announcement, or no external push at all - When to bundle fast-moving features into a bigger story instead of promoting them one by one - How to keep messaging clear when the roadmap changes and the product keeps moving - Practical ways to communicate change so internal teams can support customers and customers can actually adopt what ships