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Jiana
Khazma
Product Marketing Manager
Lightspeed Systems
Jiana is a mission-driven marketing leader at the intersection of storytelling and social impact. As a builder of relationships, campaigns, and sales enablement programs, she successfully grows revenue and retention across B2B and B2C SaaS industries. She is passionate about fueling transformative change through innovative products and user experiences.
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09 September 2026 12:30 - 13:00
Champion your champions: Turning customer outcomes into positioning that sells (Main Stage)
Customer testimonials are table stakes. The real opportunity for product marketing is proof: champions who don't just endorse a product but can quantify what changed because of it. In a moment of growing tech skepticism, where buyers demand evidence before they extend trust, outcome-led customer voice is the most credible asset a PMM can put into a GTM motion.