09 September 2026 12:00 - 12:30
Listening at scale: How buyer feedback shapes better decisions
Product marketers own the story, and when results don’t match the plan, everyone looks to PMMs to explain why.
Using the Apollo 13 mission as a backdrop, this session shows how firsthand buyer insights turn uncertainty into clarity. Learn how win-loss analysis reveals what’s really happening during evaluation, decision, and justification, and how better listening drives sharper messaging, stronger enablement, and improved revenue outcomes.