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Alex
Gay
VP, Product and Corporate Marketing
Superhuman (formerly Grammarly)
Alex Gay is Vice President of Product and Corporate Marketing at Superhuman, formerly of Grammarly, where he leads marketing strategy focused on product storytelling, customer-centric growth, and high-impact go-to-market execution. With over 15 years of experience, Alex has built and led high-performing teams across fast-growing technology companies, defining clear customer visions and translating them into scalable growth strategies. His expertise lies in aligning product and marketing to drive adoption, engagement, and measurable business impact.
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10 September 2026 09:15 - 09:45
The living narrative: How AI turns customer signals into evolving positioning
Customer conversations are one of the richest sources of truth for PMMs, yet most positioning is still built on snapshots of feedback that are outdated almost as soon as they’re written. Join Alex as he demonstrates how he leveraged AI to transform thousands of customer conversations into real-time positioning insights, helping PMMs continuously refine messaging based on what is actually resonating in the market. You’ll see how large-scale analysis of call data can surface emerging patterns in objections, language, and value perception, enabling faster and more confident GTM decisions. Key takeaways: - Learn how to use AI to analyse customer conversations at scale and surface actionable positioning insights - Identify which messages, value props, and narratives are resonating or breaking in real time - Understand how to shift from static positioning documents to continuously evolving messaging systems - Walk away with a practical framework for turning customer voice data into faster, evidence-based GTM decisions