Ever wanted instant access to a messaging expert at 11pm before a big launch? Chris and Lanie did... so they built an AI version. And now they're bringing it to San Francisco, alongside the messaging expert herself. In this hands-on workshop, you'll use the custom GPT built on Emma Stratton's Make It Punchy framework to tear apart real messaging in real time, then rebuild it, together, in the room. Bring your worst copy, your most confusing value prop, or that positioning line you've never quite been able to crack. Key takeaways: - How to use the 'Is It Punchy?' custom GPT to instantly pressure-test and sharpen your messaging, on demand, any time - A practical, repeatable rubric for identifying what makes messaging land vs. fall flat straight from Emma Stratton's framework - Live feedback on real messaging challenges, workshopped collaboratively with peers and experts in the room - A tool and a mindset you can bring back to your team the very next day