Katie Yeigh is a marketing leader with over 15 years of experience in B2B SaaS, on a mission to take intimidating concepts and make them approachable. She believes clarity isn’t just a nice-to-have—it’s something marketing leaders owe to both employees and customers. As a Director of Product Marketing at Salesforce, she’s built high-performing teams, launched multimillion-dollar products, and challenged herself and her coworkers to ask "why?" until they can be certain they're doing things intentionally, rather than out of habit. She earned her MBA from Gonzaga University and is emphatic that marketers should play a role in defining company strategy. Outside of work, Katie is an enthusiastic traveler who has explored six continents, a voracious reader of historical fiction and mystery novels, and a happily mediocre painter, embracing it as a reminder that not everything needs to be about excellence.