This keynote is part therapy session, part boot camp, and part AI masterclass. Andy Beatman will show how AI isn’t just a tool—it’s your biggest opportunity to think differently. Drawing from his experience driving OpenAI model adoption with Microsoft, Andy will share real-world examples, impactful demos, and technical storytelling to inspire the way PMMs approach launches, campaigns, and product positioning. Interactive moments will explore how AI can unlock bold new ideas and fresh approaches. You’ll learn how to fuel your personal idea engine, not copy everyone else’s playbook. Because the future of marketing isn’t about doing the same thing faster—it’s about creating something no one saw coming. Key takeaways: • Discover how AI amplifies empathy and ensures accessibility from day one. • Rethink outdated practices with AI’s help and foster bold new habits. • Learn to craft compelling narratives for technical and non-technical audiences. • Free up time by automating routine tasks and focusing on impact. • Push your boundaries to leave the industry better, not just faster.