PMMs often struggle to keep up with the constant demand for high-impact content, but what if the best materials already exist within your organization? By identifying, refining, and repurposing hidden content gems from internal teams, you can build a scalable, high-performing content engine without starting from scratch. Key takeaways: - How to uncover existing content artifacts buried within your organization - Strategies to refine and tailor internal materials for different personas - Best practices for scaling repurposed content across multiple channels - Ways to align with internal teams to continuously surface valuable insights - A framework for turning hidden assets into high-converting marketing content