We’re setting the timer. You’re launching. Let’s see what breaks. Ever wish you could just fast-forward through the chaos of a product launch? Now you can skip straight to the praise and adulation phase (soft of). In this hands-on, fast-paced workshop, you’ll team up with fellow PMMs to plan, validate, and launch a (fake but oddly realistic) product in just 30 minutes. You'll be armed with messy inputs: an angry CMO memo, a product doc, messy insights from Sales, and - mercifully - access to GetWhys. Each table will take on a real PMM deliverable - think messaging frameworks, battlecards, webinar outlines - and work against the clock to turn chaos into clarity. We'll wrap with a quick share-out of your best insights and give everyone 30 days of free GetWhys access so you can actually use it on your next real launch. Key takeaways: - Bonding with PMM peers - A battle-tested (read: chaotic) process to go from zero to launch-ready in record time - A clear sense of how to use real customer insights to pressure-test messaging, content, and strategy - The uncomfortable realization that your “must-have” feature is actually a “meh” - A new appreciation for your CMO’s angry emails - A free month of GetWhys (because what’s a launch without a little help?) –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 26.