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Milena
Babayev
Global Director, Product Marketing
Mastercard
Milena Babayev is a seasoned marketing professional with over 20 years of experience in marketing and product marketing. Throughout her career, Milena has played a pivotal role in crafting successful product marketing strategies and campaigns that have driven growth and brand recognition for numerous companies. A significant portion of her career has been dedicated to working in security and fraud prevention, an area she finds particularly meaningful. Milena takes pride in helping organizations make informed decisions to protect their employees and customers from cybercriminals. Her journey began with a passion for understanding consumer behavior and translating those insights into actionable product marketing plans. She has a proven track record of launching and managing product lines, enhancing market positioning, and driving revenue growth. She is also passionate about mentoring aspiring marketers. Outside of her professional life, Milena embraces all that the Pacific Northwest has to offer. She stays active by biking, hiking, skiing, practicing Pilates, and attending sporting events (go Kraken!).
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18 June 2024 09:00 - 09:15
Chairperson opening remarks
You'll recap day one highlights and key takeaways, along with a short icebreaker session to wake you up!
17 June 2024 09:00 - 09:15
Chairperson opening remarks
Welcome to Product Marketing Summit Seattle. Join us as our chairperson kicks off with an ice-breaker to get you ready for two jam-packed days of content.
17 June 2024 13:45 - 14:30
Networking roundtables: Navigating the product marketing landscape
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: - Building customer-centric marketecture framework: Aligning product enablement with market needs with Milena Babayev, Mastercard - Personalization at scale: Crafting targeted messaging for diverse audiences - Global go-to-market: Scaling product marketing for international success - Aligning product positioning with customer pain points and market trends - Measuring impact: Key metrics and KPIs every product marketer should track
17 June 2024 17:00 - 17:15
Chairperson closing remarks
As Day 1 comes to a close, join our Chairperson for a wrap-up session that ties together key takeaways, emerging trends, and the most impactful insights from the event.