When your company is acquired, product marketing plays a critical role in navigating the transition, aligning messaging, and ensuring a successful GTM integration. Drawing from firsthand experience leading post-acquisition integration at Stitch after its $60M acquisition by Talend, Garrett will explore the challenges, wins, and missteps of embedding a product into a larger portfolio. Key takeaways: - How to rethink positioning and messaging in a post-acquisition landscape - The dynamics of cross-functional relationships and how to rebuild influence in unfamiliar territory - Common pitfalls PMMs face during M&A—and how to avoid them - Why post-merger integration gets chaotic (and how to push for a seat at the table) - Lessons learned from the "messy middle" of M&A, outside of big tech giants