In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: - Building customer-centric marketecture framework: Aligning product enablement with market needs with Milena Babayev, Mastercard -Where to start with AI in product marketing (and where to go next) with Bridget Perry, Former Adobe - How to become a customer and market expert in your domain with Sanjay Kidambi, Infor - Stop being the order-taker: How PMMs become strategic partners with Stefan Gladbach, Pushpay - The future of demos: creating more impactful demos that cut through crowded markets with Zack Wenthe, Tealium

Every time new jargon creeps into your messaging another puppy is forced to be in a Sarah McLaughlin commercial. PMMs can do better. Join Zack in this session as he explains how much PMMs can learn from the masters of attention, stand-up comics. You will discover how comics grab attention, make connections, and leave lasting impressions. Learn to craft perfect setups that pay off big, cut the fluff that's killing your message, and stop explaining your brilliant points to death. Zack will break down simple structures that work just as well for selling software as they do on stage. And he promises to share one secret, two templates, and at least 4 jokes that are better than the Grand Hyatt coffee.