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Zack
Wenthe
Director of Product Marketing
Simon Data
Zack has worn a lot of hats in his career and tried a lot of things, but the one thing that has tied his career together is storytelling. More importantly, storytelling that drives revenue. As an evangelist, he uses the power of storytelling daily to create content, videos, webinars, presentations, speaking engagements, and more. His passion is to simplify and share complex ideas and inspiration that he has picked up from his 20 years in marketing, sales, product marketing, and technology.
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18 June 2024 12:00 - 12:30
No joke: How the secrets of stand-up comedy can improve your messaging
Every time new jargon creeps into your messaging another puppy is forced to be in a Sarah McLaughlin commercial. PMMs can do better. Join Zack in this session as he explains how much PMMs can learn from the masters of attention, stand-up comics. You will discover how comics grab attention, make connections, and leave lasting impressions. Learn to craft perfect setups that pay off big, cut the fluff that's killing your message, and stop explaining your brilliant points to death. Zack will break down simple structures that work just as well for selling software as they do on stage. And he promises to share one secret, two templates, and at least 4 jokes that are better than the Grand Hyatt coffee.