Let's face it, with the current macro and political climate, you're not getting any new headcount. Somehow, that insight doesn't appear to have reached your sales, marketing, and product counterparts who expect you to escalate the products and initiatives your team works on. The only way you're going to resolve this logjam is this crazy little thing called GenAI. In this session, we'll explore how GenAI can seriously compress the time it takes you to create messaging frameworks, datasheets, demo & explainer videos, and many other assets. Key takeaways - Understand how GenAI is transforming the creation of diverse marketing assets. - Explore the benefits of using multiple GenAI models, including Microsoft Copilot, Gemini, OpenAI, and others to optimize content creation. - Learn about prompt engineering and how it plays a pivotal role in converting internal docs into high-quality outputs. - Discover which models—standard LLMs versus reasoning models—are best suited for different types of content, like competitive and strategy documents. - Identify key tools that streamline your content conversion process, and learn how to choose the right model for optimal time savings and output quality.