In this session, we’ll explore how experimenting with GenAI models can optimize content conversion across various formats. We’ll dive into practical use cases for messaging frameworks, from internal documentation to blogs, datasheets, and paid search assets, and examine the impact of different GenAI tools on content quality and efficiency. Key takeaways: - Understand how GenAI is transforming content creation, from messaging frameworks to diverse marketing assets. - Explore the benefits of using multiple GenAI models, including Co-Pilot and OpenAI, to optimize content workflows. - Learn about prompt engineering and how it plays a pivotal role in converting internal docs into high-quality outputs. - Discover which models—standard LLMs versus reasoning models—are best suited for different types of content, like CI and strategy documents. - Identify key tools that streamline your content conversion process, and learn how to choose the right model for optimal time savings and output quality.